American Giant
American-made apparel focused on quality, durability, and classic design
American Giant's Sustainability Rating
Acceptable
Raw Materials
Commons couldn't find information on the overall proportion of materials this brand uses. For a small brand, we assume use of a mix of material types. It appears to use a mix of some lower emissions materials, including 100% recycled polyester, and linen, as well as a larger proportion of higher emissions materials including conventional cotton, virgin nylon, virgin polyester, spandex, and rayon. It doesn't share any targets for improving its materials mix.
Energy Use & Production
Commons couldn't find information on this brand's energy use. American Giant sources cotton and manufactures products in the USA, but it appears some of their other materials are of unspecified origin. It's working to reduce the span of its operations by localizing facilities closer to cotton production.
Packaging & Distribution
Commons couldn't find information on this brand's packaging materials. We assume smaller brands are using a mix of materials.
Repair & Care
American Giant doesn't offer repair services or support, but it does offer a lifetime warranty. It gives detailed care instructions to extend garment lifespan.
Take Back Programs
Commons couldn't find information on any take back programs.
Slow Fashion
American Giant offers a core evergreen collection. It limits new additions and releases.
Marketing
Commons is still evaluating this brand's marketing emails.
Transparency & Reporting
American Giant doesn't have a sustainability page or resource for sustainability information. Though it's a small brand, we hope for more transparency.
Emissions Tracking
Commons couldn't find information for emissions tracking.
Emissions Targets
Commons couldn't find verification that it offsets any emissions. Commons couldn't find emissions reduction targets for American Giant.
Supply Chain & Labor
American Giant doesn't publish information about its supply chain partners. It doesn't have, or doesn't make public, any supplier code of conduct.
American Giant is rated Acceptable because it has localized its production and offers a lifetime warranty, but has an overall lack of sustainability information. American Giant uses some lower emissions materials, but appears to rely on higher emissions conventional cotton. However, it has worked to localize the sourcing and production of this cotton, which helps reduce its emissions. American Giant also helps keep garments out of landfill by offering a lifetime warranty. Though it's a small brand, with likely limited resources, its transaparency is lacking and we hope to see it publish information about its energy strategy, packaging, emissions, or labor practices in the future.
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