Commons couldn't find information on the overall proportion of materials this brand uses. For a small brand, we assume a mix of material types. Imogene and Willie uses both lower emissions materials such as organic cotton and regenerative cotton, as well as high emissions materials including nylon, polyester, conventional cotton, and virgin wool. Commons couldn't find any stated plans to increase low emissions materials and/or decrease synthetic materials. It has more eco-friendly products in The Cotton Project collection. Imogene and Willie doesn't report having any product or company-level certifications.
Imogene and Willie doesn't share information on its energy strategy. Imogene and Willie sources and manufactures its materials globally, which is standard practice in the textile industry. Imogene and Willie is working to reduce the span of its operations through its Made in USA initiative under which it works with an American owned-and-operated mill that has been producing fabrics for over 175 years.
Commons couldn't find information on this brand's packaging materials. We assume smaller brands are using a mix of materials. It doesn't appear to have made efforts to minimize the amount of material used in its packaging.
Imogene and Willie offers paid and free under warranty repair options, including in-store repair, and send-in for repair. Imogene and Willie offers a 1 year warranty. It gives basic care instructions that can help extend product lifespan.
Imogene and Willie has a take back program called Denim Recycling Program. This program accepts the brand's own clothes for recycling and downcycling.
Imogene and Willie offers some products across multiple seasons but also releases new items seasonally each year. It limits overproduction and waste via batch production.
Commons is still evaluating this brand's marketing emails.
Imogene and Willie has a prominent sustainability page with high-level details on its climate strategy. Like many small brands with limited resources, it doesn't publish an annual sustainability report.
Commons couldn't find information on this brand's emissions tracking. This process can be an expensive undertaking for small brands.
Commons couldn't find emissions reduction targets for this brand. Commons couldn't find evidence that this brand offsets any emissions.
Imogene and Willie publishes information about its supply chain partners, disclosing their names and locations across Tier 1 (final production manufacturing), Tier 2-3 (materials and packaging sourcing), Tier 4 (raw materials origins). It doesn't publicly share a supplier code of conduct. Imogene and Willie doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks.
Imogene and Willie has worked to improve the lifetime and circularity of its products, but still has room to grow in other areas.
The brand takes responsibility for the full lifecycle of its products by offering repair services, a 1 year limited warranty, and a take back program for recycling and downcycling. However, Commons couldn't find any stated plans to improve the upstream impact of its products by increasing low emissions materials and/or decreasing synthetic materials.
Though it's a small brand with likely limited resources, we hope to see it provide greater transparency about its packaging materials and strategies, energy strategy, emissions, and any associated reduction strategies.
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