Primary
Colorful clothing for kids
Primary's Sustainability Rating
Acceptable
Raw Materials
Commons couldn't find information on the overall proportion of materials this brand uses. For a small brand, we assume a mix of material types. Primary clothing uses both lower emissions materials like GOTS cotton, recycled polyester, and recycled nylon, as well as high emissions materials such as conventional cotton and spandex. It doesn't share any targets or goals for improving its materials mix.
Energy Use & Production
Commons couldn't find information on this brand's energy use. Primary Clothing sources and manufactures its materials globally, which is standard practice in the fashion industry.
Packaging & Distribution
Primary Clothing has made efforts to reduce the amount of virgin plastic in its packaging. Its eco-friendly packaging materials include compostable paper polybags.
Repair & Care
Primary Clothing doesn't offer repair services or a warranty.
It provides care instructions that are somewhat eco-friendly but not specific to product type, which may impact product lifespans.
Take Back Programs
Commons couldn't find information on any take back programs.
Slow Fashion
Primary Clothing offers a core collection but also releases new items throughout the year. It claims to limit these new additions and releases to avoid waste.
Marketing
Commons is still evaluating this brand's marketing emails.
Transparency & Reporting
Primary Clothing has a sustainability page with basic information about materials and packaging, but it makes it hard to find on its website. This page was last updated in 2024. Like many small brands, it doesn't publish an annual sustainability report.
Emissions Tracking
Commons couldn't find information for emissions tracking.
Emissions Targets
Commons couldn't find verification that it offsets any emissions. Commons couldn't find emissions reduction targets for Primary Clothing.
Supply Chain & Labor
Primary Clothing doesn't publish information about its supply chain partners. It doesn't make public any supplier code of conduct, but notes that it has a set of supply chain manuals.
Primary Clothing receives a Fair rating because it has made some progress with its materials, but doesn't share enough information overall.
Primary clothing uses both lower emissions materials like GOTS cotton, recycled polyester, and recycled nylon, as well as high emissions materials such as conventional cotton and spandex. It doesn't have stated plans or goals to improve its textile materials mix, but it has improved its packaging materials. Though small brands often lack resources for reporting, we hope to see Primary Clothing share more information about its energy use, labor practices, or emissions measurement and tracking in the future.
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