Miss Selfridge

Miss Selfridge's parent company, ASOS Plc, doesn't report materials on a brand level. It uses a majority of higher emissions materials, including viscose, elastane, polyester, spandex, conventional cotton, as well as some lower emissions materials such as recycled cotton, GOTS or BCI cotton, and GRS certified materials. ASOS Plc plans to reduce its overall reliance on high emissions fibers with that goal that 100% of ASOS own-brand products will use more sustainable or recycled materials by 2030. Commons wasn't able to find more transparency or recent reported progress on this goal within the last year. We require large brands to report at least annually on any stated goals.

Commons couldn't find information on this brand's current energy use. Its parent company, ASOS Plc, has a goal for 100% renewable electricity by FY27 but hasn't provided recented progress reporting. Topshop sources and manufactures its materials globally, which is standard practice in the fashion industry.

Miss Selfridge has made some efforts to reduce virgin plastics in its packaging, and uses partially recycled mailer bags. It encourages choosing overnight shipping, which increases the emissions impact of purchases.

Miss Selfridge doesn't offer repair services or a warranty.

It gives detailed care instructions that can help extend garment lifespan.

Commons couldn't find information on any take back programs.

Miss Selfridge is a fast fashion brand which continually overproduces products, incentivizes overconsumption, and creates excess waste.

Commons is still anaylzing this brand's marketing emails.

Miss Selfridge links out to its parent company's sustainability page, which includes high-level information about circularity and labor practices, but it makes this link hard to find. Larger brands have a greater responsibility to make this information clearly available due to its outsized impact. Miss Selfridge's parent company, ASOS Plc, publishes annual reports, with information on initiatives and current impact. Both resources were last updated in 2024.

Miss Selfridge's parent company, ASOS Plc, internally measures its overall emissions and reports them on an organization-wide level. It includes a breakdown by scope and identifies its top driver of emissions by including limited breakdowns. Its 2022 estimated total was 2,022,438 t CO2e.

Miss Selfridge's parent company, ASOS Plc, has SBTi-approved emissions reduction targets for the medium and long term. It hasn't shared progress on these in the last year. We require larger brands to report regular updates, because of both their outsized impact and resources. Commons couldn't find verification that Miss Selfridge or its parent company offset any emissions.

Miss Selfridge's parent company publishes information about its supply chain partners, disclosing their names and locations on Open Supply Hub. It has a supplier code of conduct, which includes provisions for no forced labor and allowing collective bargaining. It doesn't address unathorized subcontracting, regular partner audits, or living wages.