ASOS

ASOS claims around 30% of the materials mix for its own-brand products is currently more sustainable, including recycled cotton and organic cotton, and it makes items with fiber certifications including GOTS and GRS and is a member of the Better Cotton Initiative. However, it still uses a high proportion of high emissions materials such as conventional cotton and virgin synthetics. It plans to reduce its reliance on these high emissions materials with the goal: 100% of ASOS own-brand products will use more sustainable or recycled materials by 2030. Commons wasn't able to find recent reported progress on this goal within the last year. We require large brands to report at least annually on any stated goals..

Commons couldn't find information on this brand's current energy strategy. It has plans to use 100% renewables by FY27 but hasn't reported on its current usage or its progress - we expect more transparency from large brands/ ASOS sources and manufactures its materials globally, which is standard practice in the fashion industry.

Commons couldn't find clear information on this brand's packaging materials, though it states it uses recycled material. We assume larger brands still have the standard practice of plastic packaging and excess waste. ASOS claims to be working to reduce the impact of shipping emissions by localizing order fulfillment, but Commons couldn't find an update on this goal since 2021.

ASOS doesn't offer repair services or a warranty.

It gives detailed care instructions that may help extend garment lifespan.

Commons couldn't find information on any take back programs.

ASOS is a fast fashion brand which continually overproduces products, incentivizes overconsumption, and creates excess waste.

Commons is still evaluating this brand's marketing emails.

ASOS has a sustainability page with brief information about circularity and labor practices, but it makes it hard to find on its website. Larger brands have a greater responsibility to make this information clearly available due to its outsized impact. This page was last updated in 2024 ASOS publishes high-level annual reports, with information on initiatives and current impact, though its proress reporting could be improved. Its latest annual report is from 2024.

ASOS internally measures its overall emissions on a company-level. It shares its findings and includes a breakdown by scope, but it hasn't provided an update since 2022. In this update, its estimated total emissions footprint was 2,022,438 t CO2e.

ASOS has SBTi-approved emissions reduction targets for the medium-term. It has not shared progress on these targets in the last year. Commons couldn't find verification that it offsets any emissions.

ASOS publishes information about its supply chain partners on Open Supply Hub, though the tiers covered are slightly unclear. It has a supplier code of conduct, which includes provisions for no forced labor, and allowing collective bargaining. Its code of conduct doesn't address unauthorized subcontracting, paying living wages, or regular partner audits.