Personal Care Products
Native
Native has a Poor rating due to an overall lack of sustainability efforts and disclosures. We expect more reporting and transparency from a brand of its size.
Native makes some brand-level ingredient commitments to lower its environmental harm, namely by avoiding parabens, phthalates, and select other petrochemical-based ingredients. Its parent company makes a few commitments across all owned brands, but it's unclear what applies to Native.
Native doesn't utilize any alternative models or packaging minimization strategies to reduce its waste and emissions footprint. It uses primarily plastic packaging of a virgin or undisclosed source, which contributes greatly to waste production and excess energy use. Its parent company reports on its renewable energy use and emissions measurement, and it has SBTi-approved emissions reduction targets.
Native is owned by Procter & Gamble (P&G). P&G is holding back government climate action through its money and influence.
