Native

Native has made ingredient commitments to lower its environmental impact, including by avoiding parabens, phthalates, select harmful sun care ingredients, and microplastics. Its parent company, P&G, has overall goals to reduce petrochemical-based ingredients and source RSPO-certified palm oil, but it's unclear what extends to Native's products. Native is a member of 1% for the Planet, but doesn't hold any product-level certifications.

Native doesn't discuss its packaging at the brand-level. It appears to use primarily plastic of a virgin or unknown source. It offers one plastic-free line of products, but it's unclear if this packaging is recycled or recyclable. Its parent company, P&G, has made efforts to minimize the volume of its packaging overall, but it's unclear which initiatives extend to this brand. P&G aims to achieve 100% recyclable or reusable primary packaging by 2030 and is on track. It has been trying to decrease its use of virgin plastic since 2017 but is making slow progress.

Native's parent company, P&G, shares information on its overall energy strategy but doesn't provide details at the brand-level. It uses a majority of renewable energy to power its production sites and corporate offices, and is targeting 100% renewable energy by 2030, for which it's on track. It implements energy efficiency measures in its production sites, but doesn't provide many specifics or detail if this extends to its corporate offices. It has water conservation initiatives in its production focused on water restoration and water positivity. Native has a global production span, which is standard for the industry.

Native doesn't utilize any alternative models or methods to avert waste.

Native offers limited editions and frequent releases, which can encourage overconsumption and production of excess inventory.

Commons is still evaluating this brand's marketing emails.

Native doesn't appear to have a sustainability page or centralized source of relevant information, and it doesn't link customers to its more thorough parent company site. Its parent company, P&G, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting, though it could provide more transparency on its baseline values. Its last annual report was published in 2023. Native shares a complete list of ingredients used in its products, on a per product basis.

Native's parent company, P&G, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2023. In this most recent update, its estimated emissions footprint was 192,739,586 tons CO2e. This is higher than the annual total emissions from many countries, including the Philippines and the Netherlands, and it's not disclosed what proportion of this footprint can be applied to Native.

Native's parent company, P&G, has SBTi-approved emissions reduction targets for the medium-term (5-10 years). It has reported on its progress within the past year, and is on track for its scope 1 + 2 targets but not its scope 3 target. Its net zero commitment was recently removed by SBTi for not meeting the deadline to provide science-based targets. Commons couldn't find evidence that this brand offsets any emissions.

Native publishes limited information about its supply chain partners, noting all manufacturing occurs in the USA. Its parent company, P&G, publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes brief environmental clauses. Its code of conduct doesn't disallow unauthorized subcontracting, ensure the right to collective bargaining where not allowed by law, ensure a living wage, or establish grievance mechanisms. P&G has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks.

Native's parent company, P&G, discloses all of its trade association memberships, including those that are climate-obstructive. P&G is a member of 4 large climate-obstructive trade associations: U.S. Chamber of Commerce, Business Roundtable, Personal Care Products Council, American Chemistry Council. It isn't a member of advocacy organizations advancing climate policy. P&G employs state lobbyists with few fossil fuel aligned clients. P&G donated $500k-1M to climate-obstructive candidates or PACs from 2018-2024. Of this amount, 12.99% more was given to obstructive candidates or PACs than to pro-climate ones.