Cleancult
Paper-based cleaning refills
Cleancult's Sustainability Rating
Acceptable
Ingredients
Cleancult has made ingredient commitments to lower its environmental impact, including by avoiding parabens, phthalates, and select other petrochemical-based ingredients. However, it still uses some ingredients that pose a significant threat to the climate, including other petrochemical-based ingredients such as polyvinyl alcohol (PVA), a petroleum-derived water soluble film with limited scientific evidence of its biodegradability. It carries products that have certifications from Leaping Bunny.
Containers & Packaging
Cleancult offers some of its products in a concentrated format, which reduces shipping emissions and minimizes packaging use. It uses eco-friendly materials in its product containers, including recyclable cardboard and aluminum, though it's unclear if these materials contain any recycled content.
Energy & Water Use
Cleancult doesn't share information on its energy strategy.
Refill & Reuse
Cleancult enables and encourages reusing its product containers. Cleancult offers bulk sizes or low-waste refill options for most products.
Slow Cleaning
Some of the brand's products are designed for use in cold water. It is unclear if this brand releases new items seasonally.
Marketing
Commons is still evaluating this brand's marketing emails.
Transparency & Reporting
Cleancult has a prominent sustainability page with high-level details limited to its packaging strategy. Other sustainability information is spread across its FAQ and product pages, which makes it harder to find. Cleancult shares a complete list of ingredients used in its products, on a per product basis, though some ingredients are vaguely identified.
Emissions Tracking
Commons couldn't find information on this brand's emissions tracking.
Targets & Offsets
Commons couldn't find emissions reduction targets for this brand. Commons couldn't find evidence that this brand offsets any emissions.
Supply Chain & Labor
Cleancult doesn't publish information about its supply chain partners. Commons couldn't find further information about this brand's supply chain and labor practices.
Cleancult is rated Acceptable because it has started to improve its products and packaging, but still has room to grow.
Cleancult has committed to avoiding some harmful ingredients, including parabens and phthalates, but it still uses multiple petrochemical-based ingredients that pose a threat to the climate, including polyvinyl alcohol film. It uses some reusable or recyclable plastic-free packaging and has concentrated formulas for some of its products, which reduces its shipping emissions and helps minimize waste. While it's a small company with likely limited resources, it's lacking reporting or initiatives on many other sustainability efforts, such as renewable energy or emissions.
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