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Attitude

Hypoallergenic, vegan products personal care and cleaning

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Attitude's Sustainability Rating:

Good

Attitude has a Good rating because it intentionally minimizes resource use and environmentally harmful ingredients.

Attitude has committed to align with EWG standards to eliminate ingredients that pose a threat to the climate, including parabens, phthalates, PFAs, and other petrochemical-based ingredients. It utilizes packaging minimization strategies and alternative models to reduce its waste and emissions footprint, such as promoting refills and offering reusable containers, and offering waterless formats with ephemeral packaging. The brand has also made efforts to reduce its packaging plastic use and waste overall, with many of its personal care products shipping in biodegradable FSC-certified tubes.

Though it's a small brand, we hope to see additional information shared on its energy strategy and emissions reduction strategies in the future.


  • Ingredients

    Attitude has committed to aligning with EWG ingredient standards to lower its environmental impact, including by avoiding parabens, phthalates, PFAs, and other petrochemical-based ingredients. Commons found very limited evidence of other environmentally-harmful ingredients in its products, including no evidence of reef-harming suncare ingredients. Its products incorporate bio-based and/or biodegradable ingredients. It carries products that have certifications from EWG Verified, PETA Animal Test-free, and Ecologo.


  • Containers & Packaging

    Attitude has made efforts to minimize the amount of material used in many of its product containers, including by minimizing overall packaging, offering solid formats, and offering concentrated formats for liquids. It uses eco-friendly materials in its product containers, including ones that are biodegradable, recyclable, and FSC-certified.


  • Energy & Water Use

    Attitude doesn't share information on its energy strategy. Attitude doesn't provide information on any water conservation strategies. Attitude has a global production span, which is standard for the industry.


  • Refill & Reuse

    Attitude utilizes alternative models for most products to avert waste, including promoting refills and offering reusable containers, and offering waterless formats with ephemeral packaging. It doesn't offer any take back programs for its product containers. It offers bulk sizes for most products, which may help reduce packaging waste.


  • Slow Cleaning

    It's unclear if this brand releases new items seasonally or otherwise frequently, which can create excess waste.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Attitude doesn't appear to have a sustainability page or centralized source of relevant information. It shares information on various other pages on its site. Like many small brands with limited resources, it doesn't publish an annual sustainability report. Attitude shares a complete list of ingredients used in its products, on a per product basis. Its overall ingredients glossary is slightly misleading as it only lists select ingredients.


  • Emissions Tracking

    Commons couldn't find information on this brand's emissions tracking.


  • Targets & Offsets

    Commons couldn't find emissions reduction targets for this brand. Commons couldn't find evidence that this brand offsets any emissions, but Attitude does share detailed information on its reforestation program.


  • Supply Chain & Labor

    Attitude publishes limited information about its supply chain partners, disclosing that most manufacturing occurs in Canada. It doesn't publicly share a supplier code of conduct. Attitude doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks.


  • Advocacy

    Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. Attitude isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. Attitude didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://attitudeliving.com/blogs/lifestyle/5-cosmetic-ingredients-avoid-face-care-products

https://static.ewg.org/ewgverified/docs/EWGV_Cosmetics_Program__Active_Unacceptable_List_C02.pdf

https://static.ewg.org/upload/pdf/EWGV_Lists_PCP-R.pdf

https://attitudeliving.com/blogs/glossary

https://attitudeliving.com/our-certifications

https://attitudeliving.com/about-us https://attitudeliving.com/products/laundry-detergent-nature?variant=46393420120377

https://attitudeliving.com/refills

https://attitudeliving.com/reforestation-program

https://attitudeliving.com/faq

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Personal Care Products


Sustainability information was last updated in June 2025.

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