Truly Free
Cleaning products with a subscription refill model
Truly Free's Sustainability Rating:
Fair
Fair
Truly Free is rated Fair because it has started to improve its products and packaging, but still has room to grow.
Truly Free has committed to avoiding some ingredients it identifies as 'toxins', but it's not clear how it defines these, and Commons found evidence of petrochemical-based ingredients in its products. It encourages reusing its bottles and uses concentrated formulas for all of its products, which reduces its shipping emissions and helps minimize packaging.
However, Truly Free uses plastic packaging of a virgin or undisclosed source, and it doesn't disclose enough information about its other packaging materials. Packaging is a large portion of the cleaning industry's emissions and waste footprint. Truly Free is a small company with likely limited resources, but it is lacking reporting or initiatives on many areas of sustainability, including its energy strategy, emissions, and supply chain details.
Ingredients
Truly Free has made ingredient commitments to lower its environmental impact, including by avoiding parabens, pthalates, and other petrochemical-based ingredients in some of its products, though we found evidence of the use of some petrochemical-based ingredients in its products. Its products also incorporate bio-based and/or biodegradable ingredients.
Containers & Packaging
Truly Free offers all of its products in a concentrated format, which reduces shipping emissions and minimizes packaging use. Truly Free uses plastic for its product containers, but doesn't specify any recycled content. It also doesn't identify materials used in its refill pouches.
Energy & Water Use
Truly Free doesn't share information on its energy or water strategy.
Refill & Reuse
Truly Free enables and encourages reusing its product containers.
Slow Cleaning
Truly Free offers an evergreen collection, which helps prevent production of excess inventory.
Marketing
Commons is still evaluating this brand's marketing emails.
Transparency & Reporting
Truly Free high-level details on its climate strategy mixed in with other information on its About Us page. Truly Free shares a complete list of ingredients used in its products, on a per product basis, and includes an EWG rating for each ingredient. However, there is some unclear formatting for ingredients that are not EWG rated.
Emissions Tracking
Commons couldn't find information on this brand's emissions tracking.
Targets & Offsets
Commons couldn't find emissions reduction targets for this brand. Commons couldn't find evidence that this brand offsets any emissions.
Supply Chain & Labor
Truly Free doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. Commons couldn't find further information about this brand's supply chain and labor practices.
Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →
What did you think about this rating?
Share your feedback →
Get Rewards
Earn for sustainable purchases
Commons rewards you for sustainable purchases from all our Top Rated brands, plus thousands of everyday purchases — from thrift stores to public transit.
Learn more about rewards ->
