Urban Native Era
Clothing brand bringing indigenous visibility through fashion
Urban Native Era's Sustainability Rating:
Materials
Slow Consumption
Accountability
Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →
Fair
Urban Native Era has begun to incorporate lower impact materials in its garments, including organic cotton and deadstock material. It also has programs to support impactful carbon removal projects. The brand receives a Fair rating because it doesn't have circular initiatives to keep its products of out landfills, doesn't share information about its energy strategy and labor practices, and still uses some high impact materials.
Detailed Summary
Materials
How is this brand using sustainable materials, sourcing, and shipping to reduce its impact?
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Raw Materials
Urban Native Era uses a mix of low impact fibers, such as deadstock material and organic cotton, and higher impact fibers, such as elastic, conventional cotton, and spandex, in its garments.
Energy Use & Production
Commons could not find information on this brand's energy use. Commons could not find comprehensive information on this brand's sourcing or production. For fashion brands, we assume a standard global sourcing and production practice. It is working to reduce the span of its operations by localizing end stages of its production.
Packaging & Distribution
Urban Native Era has made some efforts to reduce the amount of virgin plastic in its packaging. Its eco-friendly packaging materials include 100% recycled and recyclable materials.
Slow Consumption
Does this brand lower demand for new items by encouraging conscious consumption and facilitating the long-term use of its products?
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Repair & Care
Urban Native Era does not offer repair services or a warranty.
Commons could not find care instructions for this brand.
Take Back Programs
Commons could not find information on any take back programs.
Slow Fashion
Commons could not find information on Urban Native Era's production strategy. For a small brand, we assume they have some limits on overproduction due to their scale of operations. The brand limits new additions and releases. It also limits overproduction and waste by batch production and using deadstock.
Marketing
Commons is still analyzing this brand's email marketing.
Accountability
Is this brand transparent about its sustainability goals and how it’s working toward them?
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Transparency & Reporting
Urban Native Era has a sustainability page with high-level information about materials, packaging, and emissions reduction. This page is not prominently displayed on the brand's navigation. It is unclear how often this page or information is kept up to date.
Emissions Tracking
Commons could not find information for emissions tracking.
Emissions Targets
Commons could not find emissions reduction targets for Urban Native Era. It offsets its shipping emissions, puts a small portion of profit per order to carbon sequestration, and offers customers the option to contribute to carbon removal programs.
Supply Chain & Labor
Urban Native Era does not publish information about its supply chain partners. It does not have or does not make public any supplier code of conduct.
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