Tide

Tide doesn't make any ingredient commitments at the brand-level. Its parent company makes some commitments across all owned brands, but it's unclear what applies to this brand. Choice of ingredients is a strong determinant of environmental impact. Tide still uses ingredients that pose a significant threat to the climate, including other petrochemical-based ingredients and microplastics. Tide doesn't report having any product or company-level certifications.

Tide primarily relies on petro-based plastics for its packaging, of a virgin or unknown source, which greatly increases its emissions and waste footprint. Its parent company has made efforts to reduce virgin plastic in its packaging overall. Tide also uses some environmentally-mindful materials in its packaging, including ones that are recyclable, and it has made efforts to minimize the amount of material used in some of its product containers by offering concentrated formats for liquids.

Tide's parent company, P&G, shares information on its overall energy strategy but doesn't provide details at the brand-level. It uses a majority of renewable energy to power its production sites and corporate offices, and is targeting 100% renewable energy by 2030, for which it's on track. It implements energy efficiency measures in its production sites, but doesn't provide many specifics or detail if this extends to its corporate offices. It has water conservation initiatives in its production focused on water restoration and water positivity. Tide has a global production span, which is standard for the industry.

Tide doesn't utilize any alternative models or methods to avert EoL waste. It doesn't offer any refills for its products. It doesn't offer any take back programs for its product containers. It offers bulk sizes for most products, which may help reduce packaging waste.

It's unclear if this brand releases new items seasonally or otherwise frequently, which can create excess waste. Its cleaning products are designed to work in cold water, which reduces energy use in washing.

Commons is still evaluating this brand's marketing emails.

Tide has a sustainability page with high-level details on its climate strategy, but this page is hard to find on its website. Its parent company, P&G, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2023. Tide shares a complete list of ingredients used in its products, though many of the links per product are broken.

Tide's parent company, P&G, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2023. In this most recent update, its estimated emissions footprint was 192,739,586 tons CO2e. This is higher than the annual total emissions from many countries, including the Philippines and the Netherlands.

Tide's parent company, P&G, has SBTi-approved emissions reduction targets for the medium-term (5-10 years). It has reported on its progress within the past year, and is on track for its scope 1 + 2 targets but not its scope 3 target. Its net zero commitment was recently removed by SBTi for not meeting the deadline to provide science-based targets. Commons couldn't find evidence that this brand offsets any emissions.

Tide's parent company, P&G, doesn't publish information about its supply chain partners. It publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes environmental clauses. Its code of conduct doesn't disallow unauthorized subcontracting, ensure the right to collective bargaining where not allowed by law, ensure a living wage, or establish grievance mechanisms. P&G has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks.

Tide's parent company, P&G, discloses all of its trade association memberships, including those that are climate-obstructive. P&G is a member of 4 large climate-obstructive trade associations: U.S. Chamber of Commerce, Business Roundtable, Personal Care Products Council, American Chemistry Council. It isn't a member of advocacy organizations advancing climate policy. P&G employs state lobbyists with few fossil fuel aligned clients. P&G donated $500k-1M to climate-obstructive candidates or PACs from 2018-2024. Of this amount, 12.99% more was given to obstructive candidates or PACs than to pro-climate ones.