Missguided
Affordable fashion for women, focusing on bold, statement-making styles
Partial Rating:
Materials
Slow Consumption
Accountability
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Harmful
We avoid Missguided because its sustainability reporting is incomplete or nonexistent. As a fast fashion company, Missguided exploits labor and natural resources while incentivizing overconsumption. To operate more sustainably, Missguided would have to drastically change its business model.
Partial Review
This brand does not have enough public information about its sustainability efforts, so we can’t yet offer a detailed review.
Materials
How is this brand using sustainable materials, sourcing, and shipping to reduce its impact?
Slow Consumption
Does this brand lower demand for new items by encouraging conscious consumption and facilitating the long-term use of its products?
Accountability
Is this brand transparent about its sustainability goals and how it’s working toward them?
Our ratings are based on a scale from 1 (avoid) to 5 (best). How we rate →
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