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Tru Earth

Ultra-concentrated, hypoallergenic cleaning product strips and sheets

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Tru Earth
Tru Earth's Sustainability Rating:

Fair

Tru Earth is rated Fair because it has started to improve its products and packaging, but still has room to grow.

Tru Earth has committed to avoiding some ingredients that pose a threat to the climate, including parabens and phthalates. It also uses concentrated formulas for all of its products, which reduces its shipping emissions and helps minimize packaging. However, the brand does use other petrochemical-based ingredients and palm oil in its products. It also lacks reporting or initiatives on its energy strategy, water efficiency measures, and emissions management.


  • Ingredients

    Tru Earth has made ingredient commitments to lower its environmental impact, including by avoiding parabens and phthalates. While it has made these commitments, it still uses some ingredients that pose a significant threat to the climate, including petrochemical-based ingredients and palm oil. Tru Earth uses polyvinyl alcohol in some of its products, which is a petrochemical-based film with limited scientific evidence of its biodegradability.


  • Containers & Packaging

    Tru Earth offers all of its products in a concentrated format, which reduces shipping emissions and minimizes packaging use. It uses eco-friendly materials in its product containers, including ones that are FSC-certified.


  • Energy & Water Use

    Tru Earth doesn't share information on its energy strategy.


  • Refill & Reuse

    Tru Earth enables and encourages reusing its product containers. Tru Earth offers bulk sizes or low-waste refill options for some products.


  • Slow Cleaning

    It's unclear if this brand releases new items seasonally, which can create excess waste.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Tru Earth has a prominent sustainability page with high-level details on its climate strategy. Tru Earth shares a complete list of ingredients used in its products.


  • Emissions Tracking

    Tru Earth measures its emissions, but doesn't share its process or findings.


  • Targets & Offsets

    Commons couldn't find emissions reduction targets for Tru Earth. The brand claims to offset emissions from its shipping through its shipping partner.


  • Supply Chain & Labor

    Tru Earth publishes information about its supply chain partners, disclosing their geographic locations. It doesn't publicly share a supplier code of conduct.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://tru.earth/pages/ingredients https://tru.earth/pages/Ingredients-1-3

https://tru.earth/collections/all

https://tru.earth/pages/tru-impact

https://www.youtube.com/watch?v=TxytbKUafug&ab_channel=TruEarth

https://www.youtube.com/watch?v=TxytbKUafug&ab_channel=BrainMatters

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About Tru Earth
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Category

Cleaning Products


Sustainability information was last updated in March 2025.

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