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Madewell

Denim and apparel for women, focusing on timeless designs and effortless style

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Madewell
Madewell's Sustainability Rating:

Fair

Madewell is rated Fair because it's improving its materials and product waste footprint, but there's still room to grow. Madewell helps keeps products out of landfill by offering a takeback program for resale and recycling, and reporting on the efficacy of this program. It reports using a majority of lower emissions materials, such as GOTS cotton, recycled cotton, and GRS-certified synthetics. Madewell's parent company publicly reports on its overall emissions and has SBTi-approved reduction targets, though they're not all on track and some of its progress reporting is unclear. Its parent company could improve its reporting overall - for a company its size, we expect improved transparency and accountability on topics such as packaging and renewable energy.

Madewell is owned by J.Crew Group


  • Raw Materials

    Madewell claims 60 percent of its total key fibers by volume were Do Well materials. It uses a mix of lower emissions materials, including GOTS cotton, recycled cotton, and GRS-certified synthetics, as well as high emissions materials such as conventional cotton, nylon, polyester, cashmere, and silk. It's a member of the Better Cotton Initiative. It has plans to reduce its reliance on high impact materials with a goal to source 100% of key fibers in its materials more sustainably by 2025. It has reported on progress towards this goal within the last year.


  • Energy Use & Production

    Madewell's parent company, J. Crew Group, uses renewable energy in an undefined portion of its overall production and has plans to expand to 100% renewable energy by 2030. It sources and manufactures its materials globally, which is standard practice in the fashion industry.


  • Packaging & Distribution

    Madewell's parent company, J. Crew Group, has made efforts to reduce the amount of virgin plastic in its packaging overall, and hopes to eliminate it by 2025, though it's unclear if it's on track. Its eco-friendly packaging materials include FSC certified material. Madewell incentivizes expedited shipping, which increases the emissions impact of purchases.


  • Repair & Care

    Madewell doesn't offer repair services or a warranty.

    It gives detailed and environmentally conscious care instructions for its garments.


  • Take Back Programs

    Madewell has a take back program, Madewell Forever, that accepts this brand's clothing for resale, downcycling, or recycling. It reports on the efficacy of this program at diverting products from landfill.


  • Slow Fashion

    Madewell offers a core collection, but also releases new items frequently throughout the year.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Madewell has a sustainability page with information about current initiatives and progress, materials, supply chain partners, labor practices, packaging, and energy use, but makes this page hard to find. Larger brands have a greater responsibility to make this information clearly available due to its outsized impact. This page was last updated in 2023 Madewell's parent company, J.Cerw Group, has a detailed annual report, with a clear, impact driven strategy and progress reporting that was last updated in 2023.


  • Emissions Tracking

    Madewell's parent company, J. Crew Group, reports emissions on an organization-wide level. It includes a breakdown by scope, but not by company. Its 2023 estimated total emissions were 574,348 MT CO2e


  • Emissions Targets

    Madewell's parent company, J. Crew Group, has emissions reduction goals for 2030 that are SBTi-approved. It's on track to meet its 85% reduction of Scope 1 and 2 emissions goal, but progress reporting on its Scope 3 goal is less transparent. J. Crew Group offsets its shipping emissions


  • Supply Chain & Labor

    Madewell's parent company, J. Crew Group, publishes limited information about its supply chain partners. It has a supplier code of conduct, which includes provisions for regular audits of partners, no forced labor, and allowing collective bargaining. Its supplier code of conduct doesn't address unauthorized subcontracting or paying living wages.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://www.madewell.com/inspo-style-denim-our-denim-technology-defined.html

https://www.madewell.com/do-well/materials.html?srsltid=AfmBOoqyeE2eKF4xeH5HeXZxh8117j7dLgPs-_-fvHcY4HQg39NqM0KY

https://www.madewell.com/c/do-well-report#content

https://www.madewell.com/do-well/operations.html?srsltid=AfmBOooHEo-8-kCmLiN1j1oedctPMCR4cI5wuWmhB_yeIKZZ7Yq_AseD

https://www.madewell.com/c/shipping-handling/

https://www.madewell.com/store-services-denim-trade-in.html

https://investors.jcrew.com/esg

https://www.madewell.com/c/do-well-report/

https://investors.jcrew.com/static-files/9786d180-2a54-40df-9d6a-c13d733f7362

https://investors.jcrew.com/static-files/f3a62f57-4ec3-4678-8a58-a89bd023b426

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Category

Clothing


Tags

Women's Clothing/Men's Clothing/Shoes/Accessories/Jeans/Pants/Outerwear/Casual wear/Tops/Dresses/Loungewear/Sleepwear/Swimwear


Sustainability information was last updated in May 2025.

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