Nudie Jeans' Sustainability Rating:
Materials
Slow Consumption
Accountability
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Best
Where Nudie Jeans is doing well: Nudie jeans uses majority sustainable fibers in its garments. Nudie Jeans helps keep garments out of landfill by offering a resale program and repair services. Nudie Jeans publicly reports on its emissions impact, reduction targets, and progress.
Detailed Summary
Materials
How is this brand using sustainable materials, sourcing, and shipping to reduce its impact?
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Raw Materials
Nudie Jeans shares a detailed breakdown of the fibers they use in their garments. Over 90% of their fibers are low impact, like certified organic cotton and deadstock material. The brand makes commitments to never use certain high impact materials, like conventional cotton and fur.
Energy Use & Production
Nudie Jeans has implemented renewable energy initiatives throughout their supply chain. In 2022, 88% of electricity used in their corporate and store operations was sourced from renewables. A number of their sourcing suppliers have also made shifts to renewables.
Packaging & Distribution
Nudie Jeans uses a mix of plastic and plastic-free packaging. Plastic packaging appears only in online orders and is composed of a mix of recycled and virgin plastic. Non-plastic packaging includes FSC-certified and recycled paper.
Slow Consumption
Does this brand lower demand for new items by encouraging conscious consumption and facilitating the long-term use of its products?
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Repair & Care
Nudie Jeans has a repair program. In 2023, they repaired 73,368 jeans. The brand gives detailed eco-concious care instructions.
Take Back Programs
Nudie Jeans has a take back program.
Slow Fashion
Nudie Jeans offers a core evergreen collection and limits new releases. It limits overproduction and waste by using batch production.
Marketing
Nudie Jeans explicitly mentions that there is always an environmental cost to creating new products, and it encourages purchasing fewer items, and using them for as long as possible.
Accountability
Is this brand transparent about its sustainability goals and how it’s working toward them?
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Transparency & Reporting
Nudie Jeans has both a prominent sustainability webpage and a detailed annual sustainability report. At the time of this review, the latest report was published in 2023 and contained specific, strategic information.
Emissions Tracking
Nudie Jeans internally measures and publicly reports its company-level and product-level greenhouse gas emissions. Its 2022 company footprint was 8,426 tCO2e, with 50% coming from their production processes and materials and 29% coming from air freight.
Emissions Targets
Nudie Jeans has strategic, science-aligned emissions reduction targets. Since 2018, it has reduced its company emissions by 22%. Nudie Jeans has histocially offset its emissions using vetted offset projects.
Supply Chain & Labor
Nudie Jeans publishes the names and locations of its suppliers. It has a Supplier Code of Conduct, which includes provisions for restricting subcontracting, disallowing forced labor, protecting the right to collective bargaining, and requiring a living wage.
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