Nudie Jeans

Nudie Jeans shares a detailed breakdown of the fibers they use in their garments. Over 90% of their fibers are low impact, like certified organic cotton and deadstock material. The brand makes commitments to never use certain high impact materials, like conventional cotton and fur.

Nudie Jeans has implemented renewable energy initiatives throughout their supply chain. In 2022, 88% of electricity used in their corporate and store operations was sourced from renewables. A number of their sourcing suppliers have also made shifts to renewables.

Nudie Jeans uses a mix of plastic and plastic-free packaging. Plastic packaging appears only in online orders and is composed of a mix of recycled and virgin plastic. Non-plastic packaging includes FSC-certified and recycled paper.

Nudie Jeans has a repair program. In 2023, they repaired 73,368 jeans. The brand gives detailed eco-concious care instructions.

Nudie Jeans has a take back program.

Nudie Jeans offers a core evergreen collection and limits new releases. It limits overproduction and waste by using batch production.

Nudie Jeans explicitly mentions that there is always an environmental cost to creating new products, and it encourages purchasing fewer items, and using them for as long as possible.

Nudie Jeans has both a prominent sustainability webpage and a detailed annual sustainability report. At the time of this review, the latest report was published in 2023 and contained specific, strategic information.

Nudie Jeans internally measures and publicly reports its company-level and product-level greenhouse gas emissions. Its 2022 company footprint was 8,426 tCO2e, with 50% coming from their production processes and materials and 29% coming from air freight.

Nudie Jeans has strategic, science-aligned emissions reduction targets. Since 2018, it has reduced its company emissions by 22%. Nudie Jeans has histocially offset its emissions using vetted offset projects.

Nudie Jeans publishes the names and locations of its suppliers. It has a Supplier Code of Conduct, which includes provisions for restricting subcontracting, disallowing forced labor, protecting the right to collective bargaining, and requiring a living wage.