KraveBeauty

KraveBeauty has made ingredient commitments to lower its environmental impact, including by avoiding parabens and reducing uncertified palm oil or palm oil-derived ingredients. While it has made commitments, it still uses some ingredients that pose a significant threat to the climate, including harmful sun care ingredients, uncertified palm oil or palm oil-derived ingredients, and other petrochemical-based ingredients. It can be very difficult to eliminate these entirely, especially for small brands with limited resources. Its products incorporate biodegradable ingredients. It carries products that have certifications from PETA Animal Test-free. KraveBeauty holds the following company-level certifications: B Corp, Climate Neutral, Plastic Neutral, and 1% for the Planet.

KraveBeauty has worked to reduce virgin plastic in its packaging. It uses eco-friendly materials in its product containers, including ones that are recyclable, recycled, reusable, and its shipping packaging includes materials that are recyclable, compostable, and recycled. It hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes.

KraveBeauty doesn't share information on its energy strategy. KraveBeauty doesn't provide information on any water conservation strategies. KraveBeauty has a global production span, which is standard for the industry.

KraveBeauty utilizes alternative models for some products to avert waste, including promoting refills and offering reusable containers. It doesn't offer any take back programs for its product containers. It offers bulk sizes for some products, which may help reduce packaging waste.

KraveBeauty doesn't frequently release seasonal or new products, which helps prevent production of excess inventory. It takes measures to avoid overproduction or overconsumption, including by curating a minimal routine.

Commons is still evaluating this brand's marketing emails.

KraveBeauty has a prominent sustainability page with comprehensive details on its climate strategy. It publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. KraveBeauty shares a complete list of ingredients used in its products, on a per product basis.

KraveBeauty internally measures and publicly reports its company-level, product-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope. The last reporting period was 2023. In its most recent update, its estimated emissions footprint was 369 tons CO2e.

KraveBeauty doesn't have emissions reduction targets, but it shares interim reduction plans. It has reported on its progress within the past year, but is not on track for any of its goals. KraveBeauty holds The Climate Label certification through Change Climate, demonstrating its commitment to funding climate solutions. It offsets its shipping emissions and shares details on projects it supports.

KraveBeauty doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. KraveBeauty doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.

Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. KraveBeauty isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. KraveBeauty didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.