SEARCH
REWARDS
ABOUT US
ARTICLES
GET THE APP
GET THE APP
All
Kids & BabyNew
School
Clothing
Cleaning
Personal Care
Shoes
Bedding
How we rate

Sustainable spending made easy.

Quick Links

SEARCH
REWARDS
ABOUT US
ARTICLES
HOW IT WORKS
TERMS OF SERVICE
PRIVACY POLICY
VOLUNTARY CARBON MARKET DISCLOSURE

Copyright © 2025 Commons. All rights reserved. Oakland, CA.

Well People

Plant-derived makeup and skincare

Visit Well People
Well People
Well People's Sustainability Rating:

Fair

Well People is rated Fair because it has started to improve its products and packaging, but still has room to grow.

Well People has brand-level and parent-level commitments to avoid ingredients that pose a threat to the climate, including parabens, phthalates, other petrochemical-based ingredients, uncertified palm oil-derived ingredients, PFAS, and harmful suncare ingredients. It still uses some environmentally-harmful ingredients, but not many.

It doesn't share any information about its packaging, and appears to use primarily virgin plastic packaging, which contributes greatly to waste production and excess energy use. Well People doesn't utilize any refills or takeback to reduce its waste and emissions footprint. Its parent company reports on its renewable energy strategy, emissions measurements, and SBTi-approved reduction efforts.

Well People is owned by e.l.f. Beauty Inc.


  • Ingredients

    Well People and its parent company, e.l.f. Beauty Inc., have committed to avoid certain ingredients to lower its environmental impact, including parabens, phthalates, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, PFAS, and harmful suncare ingredients. While it has some ingredient commitments, it still uses a few ingredients that pose a significant threat to the climate, including microplastics, uncertified mica, and a small quantity of uncertified palm oil-derived ingredients. Its products incorporate organic ingredients. It carries products that have certifications from EWG Verified, PETA Animal Test-free, Leaping Bunny, .


  • Containers & Packaging

    Well People doesn't share any information about its packaging materials. We hope for more transparency from large brands. We assume it primarily relies on virgin petro-based plastics for its packaging, which greatly increases its emissions and waste footprint. Its parent company, e.l.f. Beauty, Inc. has made efforts to minimize the amount of material used in some of its product containers, including by specific efforts to avoid excessive materials. It has also made efforts to minimize the volume of material used in its secondary or tertiary shipping packaging, but it's unclear what applies to this brand.


  • Energy & Water Use

    Well People's parent company, e.l.f. Beauty Inc., shares information on its overall energy strategy. It uses 100% renewable energy to power its corporate offices and US retail distribution center and solar represents a small portion of its supplier energy utilization. e.l.f. Beauty Inc. has vague targets for expanding its use of renewable energy. It implements water conservation measures, including switching from a heating process to a cooling process and introducing recycled water in its production. e.l.f. Beauty Inc. has a global production span, which is standard for the industry.


  • Refill & Reuse

    Commons couldn't find evidence that this brand offers any alternative models to lower its waste footprint, such as refills or takeback programs. It doesn't provide any guidance to help customers properly recycle or dispose of its products.


  • Slow Consumption

    It's unclear if this brand releases new items seasonally or otherwise frequently, which can create excess waste.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Well People has sustainability information with high-level details on its climate strategy, but this information is within its About page. Its parent company, e.l.f. Beauty Inc., publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. Well People shares a complete list of ingredients used in its products, on a per product basis.


  • Emissions Tracking

    Well People's parent company, e.l.f. Beauty Inc., measures and publicly reports its company-level emissions in partnership with SASB. It includes a breakdown by scope 1&2 and scope 3 emissions. The last reporting period was 2024. In its most recent update, its estimated emissions footprint was 164,607 tons CO2e.


  • Targets & Offsets

    Well People's parent company, e.l.f. Beauty Inc. has SBTi-approved emissions reduction targets for the short-term (1-5 years). It has reported on its progress within the past year, and is on track for its scope 1+2 targets. Though its scope 3 emissions are the largest proportion of its footprint, it doesn't currently share any scope 3 reduction targets. Commons couldn't find evidence that this brand currently offsets any emissions.


  • Supply Chain & Labor

    Well People's parent company, e.l.f. Beauty Inc., doesn't publish information about its supply chain partners. Its parent company publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes environmental clauses. e.l.f. Beauty Inc.'s code of conduct doesn't disallow unauthorized subcontracting, establish grievance mechanisms, ensure a living wage, or ensure the right to collective bargaining, Naturium has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks. e.l.f. Beauty Inc. has labor certifications within its supply chain, including Fairtrade.


  • Advocacy

    Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. Its parent company, e.l.f. Beauty Inc., isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. It didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://www.wellpeople.com/about.html

https://www.wellpeople.com/ingredients.html?srsltid=AfmBOooMAmTKHYSgjXudruw20u8HFAyrNOaTHo5wkQoJl86anvwWNOmR

https://www.elfbeauty.com/pdfs/e-l-f-beauty-responsible-sourcing-policy-sept-2024-vdraft.pdf

https://www.elfbeauty.com/pdfs/fy-23-impact-report.pdf

https://www.elfbeauty.com/pdfs/e-l-f-beauty-packaging-sustainability-policy-sept-2024-vdraft.pdf

https://www.elfbeauty.com/pdfs/fy-24-impact-report.pdf

https://www.businesswire.com/news/home/20240930375314/en/e.l.f.-Beauty-Releases-Its-2024-Impact-Report-Emphasizing-Its-Positioning-as-a-Different-Kind-of-Company

https://www.elfbeauty.com/pdfs/e-l-f-beauty-climate-change-and-emissions-policy-sept-2024-vdraft.pdf

https://www.elfbeauty.com/pdfs/fy-24-impact-report.pdf https://www.elfbeauty.com/pdfs/e-l-f-beauty-climate-change-and-emissions-policy-sept-2024-vdraft.pdf

https://www.elfbeauty.com/pdfs/elf-beauty-supplier-code-of-conduct-august-2022.pdf

https://www.elfcosmetics.com/california-transparency/supply-chain-transparency

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

What did you think about this rating?

Share your feedback →

crab
brand
nudge

Want more transparency from Well People?

Take a minute to let Well People know how they can become more sustainable. Use our easy email template!

Email Well People ->
About Well People
Well People  logo
Where to shop

Visit Well People


Category

Makeup & Cosmetics


Certifications

Leaping Bunny

EWG


Sustainability information was last updated in September 2025.

A sticker of the word 'quiz'

Do you need to buy new?

TAKE THE QUIZ TO FIND OUT ->
folded shirt, pants, and a pair of boots

Read about our ratings methodology

HOW WE RATE ->

Can't find the brand that you're looking for?

SUGGEST A BRAND ->

Get Rewards

Earn for sustainable purchases

Commons rewards you for sustainable purchases from all our Top Rated brands, plus thousands of everyday purchases — from thrift stores to public transit.

Learn more about rewards ->

Rewards in app promo
More from Commons
  • Op-Ed: The Protein Propaganda Machine

    Article

    Op-Ed: The Protein Propaganda Machine

    Protein Powder, FitnessTok, and Animal Ag are teaming up to feed you lies.

  • How To Be A Conscious Eater

    Article

    How To Be A Conscious Eater

    A radically practical approach to food choices that are good for you, others, and the the planet

  • Ripple Effects: How to Convince Your People to Live More Sustainably

    Article

    Ripple Effects: How to Convince Your People to Live More Sustainably

    Can you convince others to take climate action without being a nag?

  • Why Do Celebrities Push Fast Fashion So Hard?

    Article

    Why Do Celebrities Push Fast Fashion So Hard?

    Is fashion advertising f*cked?