Firebird Kids
Organic, timeless kids clothes made designed for circularity with a branded resale platform
Firebird Kids' Sustainability Rating:
Good
Good
Firebird Kids has a Good rating because it intentionally minimizes environmentally harmful materials and takes responsibility for the lifecycle of its products
Firebird Kids uses a majority of sustainable materials in its products, specifically GOTS cotton. It helps keep products out of landfill by offering a resale program that is prominently promoted. Firebird Kids has also worked to reduce its virgin plastic packaging, and uses compostable mailers and 100% recycled cardboard instead. Though it has done some good work, we would like to see more shared on its energy use, emissions measurement or reduction, or labor practices in the future. This information is often difficult for small companies to publish, but more transparency would help support claims made on its website.
Raw Materials
Commons couldn't find information on the overall proportion of materials Firebird Kids uses. It appears to use primarily GOTS cotton, a lower emissions material, but it doesn't disclose the materials in its trims clearly. It doesn't share any plans or goals for improving its materials mix.
Energy Use & Production
Commons couldn't find information on this brand's energy use. Firebird Kids sources its materials globally, which is standard practice in the fashion industry. It's working to reduce the span of its operations by manufacturing locally in the US.
Packaging & Distribution
Firebird Kids has made efforts to reduce virgin plastic in its packaging by using compostable mailers and 100% recycled cardboard.
Repair & Care
Firebird Kids doesn't offer repair services or a warranty.
It gives detailed and environmentally conscious care instructions for its products.
Take Back Programs
Firebird Kids has a take back program, Pass It On, that accepts its own brand's clothing for resale. Firebird Kids doesn't share details on the efficacy or impact of this program.
Slow Fashion
Firebird Kids offers core items but also releases new items throughout the year. It limits overproduction and waste by using batch production.
Marketing
Commons is still evaluating this brand's marketing emails.
Transparency & Reporting
Firebird Kids has a sustainability page with high-level information about materials, but makes it hard to find on its website. It also lists sustainability information on its About Us page, but some of the statements are misleading. It's unclear how often this information is kept up to date. Like many small brands, it doesn't publish an annual sustainability report.
Emissions Tracking
Commons couldn't find information for emissions tracking for Firebird Kids.
Emissions Targets
Commons couldn't find emissions reduction targets for Firebird Kids or verification that it offsets any emissions.
Supply Chain & Labor
Firebird Kids doesn't publish information about its supply chain partners. It doesn't have, or doesn't make public, any supplier code of conduct.
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