Fjallraven

Fjallraven reports that a majority of its products are made with lower emissions or certified materials, in line with the Textile Exchange Matrix. It uses a mix of lower emissions materials like recycled wool, organic cotton, and tencel, as well as high emissions materials like elastane, virgin polyamide, and virgin polyester. It shares its animal-product sourcing policies and transparently addresses previous issues with its wool supply chain. It has multiple goals to further improve its materials mix, which include 2025 goals for 75% recycled polyamide, 100% organic cotton, and 90% recycled polyester. It has reported on progress towards these goals within the last year, and is on track for many. It has more eco-friendly products in the following collections:Re-Kanken (100% recycled)

Fjallraven shares information on its energy strategy alongside the information shared by its parent company, Fenix Outdoor International AG. It uses 100% renewable energy to power its own operations (offices and storefronts), but doesn't share details on renewable energy at its production sites. Its parent company has general targets for expanding its use of renewable energy at production sites but Commons couldn't find details. It implements energy efficiency measures in its storefronts. Fjallraven sources and manufactures its materials globally, which is standard practice in the textile industry.

Fjallraven doesn't appear to have made efforts to minimize the amount of material used in its packaging. It doesn't clearly share its packaging materials, but appears to use a mix of virgin and recycled plastic. Its parent company is working to reduce its shipping emissions to customers through its Flexport biofuel partnership.

Fjallraven offers paid repair options, including: in-store repair, shared repair guides. It offers a lifetime warranty for manufacturer defects. It gives detailed and environmentally conscious care instructions for its products, including guides on extending product life.

Fjallraven has a take back program called Fjallraven Pre-Loved. This program accepts the brand's own clothes for resale. Fjallraven shares details on how successful this program is at diverting items from landfills. The brand also shares data on the resale rates of its items on other platforms, which is rare tracking and transparency.

Fjallraven offers some evergreen items but also releases new items seasonally each year. Some of its core collection items have been offered since the 1960s. It limits overproduction and waste by offering a high proportion of multi-season products that can carryover. It claims that 85% of its total sales are carryover products.

Commons is still evaluating this brand's marketing emails.

Fjallraven has a prominent sustainability page with comprehensive details on its climate strategy. Both Fjallraven and its parent brand, Fenix Outdoor International AG, publish detailed annual reports with a clear, impact-driven strategy and progress reporting. Both last annual reports were published in 2024.

Fjallraven and its parent company, Fenix Outdoor International AG, internally measure and publicly report product-level and company-level emissions. Its parent company includes a breakdown by scope and identifies its top driver of emissions. The reporting at the brand-level could be clearer, as no specific numbers are defined. The last reporting period was 2024. In this last update, Fjallraven's total footprint was approximately 40,000 t CO2e, and its parent company's total footprint was 91,247 t CO2e. Its emissions per unit were identified around 5 kg CO2e/unit, which is above its goal level.

Fjallraven's parent company, Fenix Outdoor International AG, has emissions reduction targets for the short-term (1-5 years). However, these targets don't appear to be science-aligned or SBTi-approved, and clear information is hard to find. Fjallraven has reported on progress on its own targets within the past year, and is on track for some of these targets, but the measurement is still unclear. Fenix Outdoor International AG offsets emissions from its corporate operations (scope 1-2). It misleadingly refers to these offsets as being Climate Neutral.

Fjallraven's parent company publishes information about its supply chain partners, disclosing their names and locations across Tier 1 (final production manufacturing). It traces some of its supply chain, specifically its wool and down. It publicly shares a supplier code of conduct, which prohibits child labor, prohibits forced labor, ensures the right to collective bargaining, includes environmental and animal rights clauses, disallows unauthorized subcontracting, and encourages living wages. Its code of conduct doesn't establish grievance mechanisms. It is a member of the Fair Labor Association.