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Wet n Wild

Wet n Wild
Wet n Wild's Sustainability Rating

Bad


  • Ingredients

    Wet n Wild doesn't make any ingredient commitments at the brand-level. Its parent company also doesn't make commitments across all owned brands. Choice of ingredients is a strong determinant of environmental impact. It uses many ingredients that pose a significant threat to the climate, including microplastics, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, and others like uncertified mica. It carries products that have certifications from PETA Cruelty-free.


  • Containers & Packaging

    Wet n Wild doesn't publicly share information on its product or shipping packaging materials. Packaging is a large portion of the industry's emissions and waste footprint. Wet n Wild hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes.


  • Energy & Water Use

    Wet n Wild doesn't share information on its energy strategy. Wet n Wild doesn't provide information on any water conservation strategies. Wet n Wild has a global production span, which is standard for the industry.


  • Refill & Reuse

    Commons couldn't find evidence that this brand offers any alternative models to lower its waste footprint, such as refills or takeback programs.


  • Slow Consumption

    Wet n Wild offers seasonal products or frequent releases, which can encourage overconsumption and production of excess inventory.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Wet n Wild doesn't appear to have a sustainability page or centralized source of relevant information. Commons couldn't find a sustainability page or annual report for this brand, this signals a lack of transparency and accountability. Wet n Wild shares a complete list of ingredients used in its products on a per product basis.


  • Emissions Tracking

    Commons couldn't find information on this brand's emissions tracking. We expect large brands with the largest emissions footprint to track and report their data publicly.


  • Targets & Offsets

    Commons couldn't find emissions reduction targets for this brand. Larger brands have an outsized impact and responsibility to reduce their emissions. Commons couldn't find evidence that this brand offsets any emissions.


  • Supply Chain & Labor

    Wet n Wild doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. We expect larger brands to have a public code of conduct. Wet n Wild doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.


  • Advocacy

    Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. Wet n Wild isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. Wet n Wild didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

We avoid Wet n Wild because its sustainability reporting is incomplete or nonexistent.

Wet n Wild doesn't make any brand-level commitments related to its ingredients. Its parent company also doesn't make commitments across all owned brands. Choice of ingredients is a strong determinant of environmental impact. Wet n Wild uses many ingredients that pose a significant threat to the climate, including microplastics, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, and others like uncertified mica.

The brand doesn't utilize any alternative models or packaging minimization strategies to reduce its waste and emissions footprint, and doesn't disclose enough information about its packaging materials. Packaging is a large portion of the industry's emissions and waste footprint.

Wet n Wild is lacking reporting on its energy strategy, water efficiency measures, emissions measurement, emissions data, emissions reduction targets, offsets, supply chain details or labor practices.

Our ratings are based on a scale from 1 (bad) to 5 (best). How we rate →

https://www.wetnwildbeauty.com/pages/about-us

https://www.wetnwildbeauty.com/products/color-icon-lip-gloss-cancer

https://www.wetnwildbeauty.com/pages/cruelty-free

https://www.markwinsbeauty.com/

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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About Wet n Wild
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Category

Makeup & Cosmetics


Certifications

PETA


Sustainability information was last updated in February 2026.

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