Maybelline

L'Oreal doesn't make any ingredient commitments at the brand-level. Its parent company makes commitments across all owned brands, including eliminating phthalates and using RSPO-certified palm oil, but it's unclear what applies to this brand. Choice of ingredients is a strong determinant of environmental impact, and Maybelline still uses many ingredients that pose a significant threat to the climate, including parabens, microplastics, and other petrochemical-based ingredients. Maybelline doesn't report having any product or company-level certifications.

Maybelline reports that as of 2022 only 3.5% of its packaging was recycled plastic. Its parent company, L'Oreal Groupe, has made efforts to reduce virgin plastic across all owned brands, and was at 26% recycled or biobased plastic in 2023. Its parent company made efforts to minimize the amount of material used in some of its product containers, including by specific efforts to avoid excessive materials and reduce packaging intensity.

Maybelline's parent company, L'Oreal Groupe, shares information on its overall energy strategy. It uses a majority of renewable energy to power its production sites and corporate offices, and has targets for expanding its use of renewable energy to 100% by 2025. L'Oreal Groupe implements energy efficiency measures in its production sites and corporate offices. It implements water conservation measures, including working to increase its water recycling and wastewater quality. Maybelline has a global production span, which is standard for the industry.

Maybelline doesn't offer any refills for its products. Its takeback program with The Recycling Partnership helps support recycling infrastracture in small towns. It doesn't provide any product-level guidance to help customers properly recycle or dispose of its products.

Maybelline offers seasonal products or frequent releases, which can encourage overconsumption and production of excess inventory.

Commons is still evaluating this brand's marketing emails.

Maybelline has a sustainability page with high-level details on its climate strategy, but this page is hard to find on its website. Its parent company, L'Oreal Groupe, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. Maybelline shares a complete list of ingredients used in its products, on a per product basis.

Maybelline's parent company, L'Oreal Groupe, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and shares select product-level LCAs. The last reporting period was 2023. In its most recent update, its estimated emissions footprint was 8,173,101 tons CO2e.

Maybelline's parent company, L'Oreal Groupe, has SBTi-approved emissions reduction targets for the medium-term (5-10 years), long-term (10+ years). It has reported on its progress within the past year, and is on track for some of its targets, but is very off track for its scope 3 target. Commons couldn't find evidence that this brand offsets any emissions.

Maybelline's parent company, L'Oreal Groupe, publishes limited information about its supply chain partners and is working on tracing some of its supply chain. L'Oreal Groupe publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, establishes grievance mechanisms, and disallows unauthorized subcontracting. Its code of conduct doesn't ensure the right to collective bargaining where not allowed by law, ensure a living wage, or include environmental clauses. It has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks.

Maybelline's parent company, L'Oreal Groupe, doesn't openly disclose its climate-obstructive trade association memberships. L'Oreal Groupe is member of 1 large climate-obstructive trade association: Personal Care Products Council, and belongs to some pro-climate advocacy orgs, including: Ceres. It employs state lobbyists with few fossil fuel aligned clients. It didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.