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100% Pure

Skin and hair care with no colorants or heavy metal dyes

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100% Pure's Sustainability Rating
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Fair

        We've given 100% Pure a beta rating of Fair based on an initial analysis.

        Ingredients are a big driver of environmental impact and how we shop, so we examined this aspect closely in our brand analysis. We found ingredients in these environmental categories of concern: palm oil-derived ingredients, microplastics, other ingredients of concern. It can be hard for small brands to eliminate these entirely.

        This preliminary brand rating was AI-generated using Commons ratings rubric and methodology.

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        Sustainability information was last updated in October 2025.

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