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hello toothpaste

Toothpaste, mouthwash, and oral care accessories

Visit hello toothpaste
hello toothpaste
hello toothpaste's Sustainability Rating

Acceptable


  • Ingredients

    Commons didn't find evidence of environmentally-harmful ingredients such as parabens, phthalates, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, PFAS, and microplastics in this brand's products. hello toothpaste has committed to avoid certain ingredients to lower its environmental impact, including parabens. hello toothpaste doesn't report having any product or company-level certifications.


  • Containers & Packaging

    hello toothpaste uses some environmentally-mindful materials in its product containers, including ones that are recyclable and made from recycled material. hello toothpaste hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes. Its parent company, Colgate-Palmolive, has made efforts to reduce virgin plastic and plastic waste in its product containers, including by working to shift to recyclable toothpaste tubes. However, these recyclable tubes are criticized since many facilities aren't able to process them and have to send them to landfill. Colgate-Palmolive is open-sourcing its research and working to promote infrastructure updates to improve this.


  • Energy & Water Use

    hello toothpaste's parent company, Colgate-Palmolive, shares information on its overall energy strategy. It uses a majority of renewable energy to power its production sites and corporate offices, and has detailed targets for expanding its use of renewable energy to 100% by 2030. Colgate-Palmolive implements energy efficiency measures in its production sites and corporate offices. It also implements water conservation measures, including setting targets to reduce water intensity and aiming for net zero water by 2030. hello toothpaste has a global production span, which is standard for the industry.


  • Refill & Reuse

    Commons couldn't find evidence that this brand offers any alternative models to lower its waste footprint, such as refills or takeback programs. It provides recycling and/or disposal guidance for some of its products. Its parent company, Colgate-Palmolive has many TRUE Zero Waste certified facilities to help reduce its footprint.


  • Slow Consumption

    hello toothpaste doesn't frequently release seasonal or limited edition products, which helps prevent production of excess inventory.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    hello toothpaste doesn't appear to have a sustainability page or centralized source of relevant information. Its parent company, Colgate-Palmolive, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. hello toothpaste shares a complete list of ingredients used in its products, on a per product basis.


  • Emissions Tracking

    hello toothpaste's parent company, Colgate-Palmolive, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2024. In its most recent update, its estimated emissions footprint was 41,020,000 tons CO2e.


  • Targets & Offsets

    Colgate-Palmolive, the parent company of hello toothpaste, has SBTi-approved emissions reduction targets for the medium-term (5-10 years) and long-term (10+ years). It has provided updated numbers in the past year, and is seemingly on track for some of its targets, but its progress-reporting transparency could be improved and it appears to be far off track for its scope 3 target. Commons couldn't find evidence that this brand offsets any emissions.


  • Supply Chain & Labor

    hello toothpaste's parent company publishes limited information about its supply chain partners, disclosing their geographic locations. It publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes environmental clauses. Its code of conduct doesn't disallow unauthorized subcontracting, ensure the right to collective bargaining where not allowed by law, ensure a living wage, or establish grievance mechanisms. hello toothpaste doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks.


  • Advocacy

    Colgate-Palmolive, the parent company of hello toothpaste, doesn't openly disclose its climate-obstructive trade association memberships. It's a member of 1 large climate-obstructive trade association: Personal Care Products Council. Colgate-Palmolive isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists and didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

hello toothpaste doesn't provide enough transparency at the brand level. Its parent company has started to improve its packaging and energy strategy, but still has to room to improve its emissions reductions.

The brand does not make many ingredient commitments, but doesn't appear to use any ingredients of concern. Its parent company has made efforts to reduce its packaging plastic use and waste, including by innovating to create a recyclable toothpaste tube and working to increase recycling infrastructure.

Its parent company reports on its overall renewable energy strategy and emissions measurement and reduction efforts. It has SBTi-approved emissions reduction targets that are partially on track, though its reporting could be improved and it appears to be far off track for its biggest target.

Our ratings are based on a scale from 1 (bad) to 5 (best). How we rate →

https://www.hello-products.com/products/hello-whipped-peppermint-stick-fluoride-toothpaste?variant=47588008624376

https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/sustainability/colgate-palmolive-task-force-on-climate-related-disclosures-report-tcfd-2022.pdf https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/sustainability/colgate-palmolive-sustainability-and-social-impact-final-report-2023.pdf

https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/2024-climate-transition-net-zero-action-plan.pdf

https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/sustainability/colgate-palmolive-sustainability-and-social-impact-final-report-2023.pdf https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/sustainability/colgate-palmolive-task-force-on-climate-related-disclosures-report-tcfd-2022.pdf https://www.hello-products.com/pages/faqs

https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/sustainability/colgate-palmolive-sustainability-key-performance-indicators-kpi-2023.pdf

https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/common/pdf/sustainability/colgate-palmolive-sustainability-and-social-impact-final-report-2023.pdf

https://www.hello-products.com/pages/faqs

https://www.colgatepalmolive.com/content/dam/cp-sites-aem/corporate/corporate/common/pdf/2024-Sustainability-and-Social-Impact-Report.pdf

https://sciencebasedtargets.org/target-dashboard

https://www.colgatepalmolive.com/content/dam/cp-sites-aem/corporate/corporate/global-pdf/third-party-code-of-conduct-english-final-2025.pdf

https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/en_us/corp/locale-assets/pdf/respecting-human-rights-and-labor-rights-disclosure-statement-2024.pdf#page=9

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Personal Care Products


Sustainability information was last updated in February 2026.

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