smol has committed to avoid many ingredients to lower its environmental impact, including parabens, phthalates, other petrochemical-based ingredients, and uncertified palm oil or palm oil-derived ingredients. It appears to still use a few petrochemical-based ingredients that pose a significant threat to the climate - it can be very difficult to eliminate these entirely, especially for small brands with limited resources. Its products incorporate bio-based and/or biodegradable ingredients. It carries products that have certifications from PETA Cruelty-free. smol is a B Corp.
smol has made efforts to reduce virgin plastic in its product containers. It uses primarily 100% recycled plastic and FSC-certified, recyclable, and compostable materials. It has made efforts to minimize the amount of material used in all of its product containers, including by offering concentrated formats for liquids.
smol has targets for expanding its use of renewable energy in the future, but it's unclear if it currently uses any. smol doesn't provide information on any water conservation strategies. smol has a global production span, which is standard for the industry.
smol offers refills for all products, in packaging that is curbside recyclable, compostable, or biodegradable, which helps avoid landfill waste. Its takeback program, Rinse and Return, allows customers to return empty containers for internal sanitizing and reuse. It provides recycling and/or disposal guidance for most of its products. It helps minimize the end of life impact of its products by choosing primarily packaging materials that are: monomaterial curbside recyclable.
smol doesn't frequently release seasonal or limited edition products, which helps prevent production of excess inventory.
Commons is still evaluating this brand's marketing emails.
smol has a prominent sustainability page with comprehensive details on its climate strategy. It publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. smol shares a complete list of ingredients used in its products, on a per product basis.
smol measures its emissions on a product level, but doesn't share its process or findings. It plans to measure its overall company emissions in the future.
Commons couldn't find emissions reduction targets for this brand. Commons couldn't find evidence that this brand offsets any emissions.
smol doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. smol doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.
Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. smol isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. smol didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.
smol is a sustainability leader in its industry. It intentionally reduces resource use by minimizing virgin plastic and offering concentrated refills for all products.
smol has committed to avoiding many ingredients that pose a threat to the climate, including parabens, phthalates, other petrochemical-based ingredients, and uncertified palm oil or palm oil-derived ingredients. Its refills are packaged in materials that are curbside recyclable, compostable, or biodegradable, and it offers a container takeback program, all of which help avoid landfill waste.
It also helps minimize the end of life impact of its products by choosing primarily packaging materials that are: 100% recycled, compostable, or curbside recyclable. smol is a B Corp. It conducts product-level LCAs and is working on measuring its overall company emissions in the future.
Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →
https://smol.com/uk/stories/the-right-stuff
https://smol.com/uk/our-claims
https://smol.com/uk/rinse-and-return https://smol.com/uk/mission
https://public-assets.myaccount-smolproducts.com/UK/files/smol-impact-report-2024.pdf
https://smol.com/uk/rinse-and-return
https://smol.com/uk/carton-recycling https://smol.com/uk/rinse-and-return
https://smol.com/uk/stories/will-a-cold-wash-still-get-my-clothes-clean
https://smol.com/uk/mission
https://public-assets.myaccount-smolproducts.com/UK/files/modern-slavery-statement-2024.pdf
https://fminus.org/lobbyists/
https://www.fec.gov/data/browse-data/
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