Aday's Sustainability Rating:
Materials
Slow Consumption
Accountability
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Good
Where Aday is doing well: Aday uses a majority of sustainable fibers in its garments.
Where Aday has room to grow: Aday has no strategic programs or services to help keep garments out of landfills.
Detailed Summary
Materials
How is this brand using sustainable materials, sourcing, and shipping to reduce its impact?
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Raw Materials
74% of its garments are made with lowest impact fibers, including organic cotton. It plans to reduce its reliance on high impact fibers 85% sustainable input materials by 2024. Commons was not able to find recent reported progress on this goal within the last year..
Energy Use & Production
Commons could not find information on this brand's energy use. Aday sources and manufactures its materials globally, which is standard practice in the fashion industry.
Packaging & Distribution
Commons could not find information on this brand's packaging materials. We assume smaller brands are using a mix of materials.
Slow Consumption
Does this brand lower demand for new items by encouraging conscious consumption and facilitating the long-term use of its products?
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Repair & Care
Aday does not offer repair services or a warranty.
It gives detailed care instructions to extend garment lifespan.
Take Back Programs
Commons could not find information on any take back programs.
Slow Fashion
Aday exclusively offers an evergreen collection.
Marketing
Aday explicitly mentions that there is always an environmental cost to creating new products. It encourages purchasing fewer items, and using them for as long as possible. Commons is currently evaluating its marketing emails.
Accountability
Is this brand transparent about its sustainability goals and how it’s working toward them?
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Transparency & Reporting
has a prominent sustainability page, but the information it conveys is misleading. It is unclear how often this page or information is kept up to date. Its latest annual report is from 2024.
Emissions Tracking
Commons could not find information for emissions tracking.
Emissions Targets
Commons could not find emissions reduction targets for Aday.
Supply Chain & Labor
Aday publishes information about its supply chain partners. It has a supplier code of conduct, which includes provisions living wage, allowing collective bargaining.
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