Aday's Sustainability Rating:
Good
Good
Where Aday is doing well: Aday uses a majority of sustainable fibers in its garments.
Where Aday has room to grow: Aday has no strategic programs or services to help keep garments out of landfills.
Raw Materials
Aday uses majority low impact fibers, including organic cotton. It plans to further reduce its use of high impact fibers by 2024. Commons was not able to find recent reported progress on this goal.
Energy Use & Production
46% of mills and 40% of factories that Aday partners with use at least 30% renewable energy. All mills are equipped with energy efficiency systems.
Packaging & Distribution
Commons could not find information on this brand's packaging materials. We assume smaller brands are using a mix of materials.
Repair & Care
Aday does not offer repair services or a warranty. It gives detailed care instructions to extend garment lifespan.
Take Back Programs
Commons could not find information on any take back programs.
Slow Fashion
Aday offers an evergreen collection with limited edition colorways.
Marketing
Aday explicitly mentions that there is always an environmental cost to creating new products. It encourages purchasing fewer items and using them for as long as possible. Commons is currently evaluating its marketing emails.
Transparency & Reporting
Aday has a prominent sustainability page, but it lacks specifics on data and initiatives. Aday has an annual sustainability report, most recently published in 2024. It is strategic and contains detailed data.
Emissions Tracking
Commons could not find information for emissions tracking.
Emissions Targets
Commons could not find emissions reduction targets for Aday.
Supply Chain & Labor
Aday publishes the names nad locations of many of its supply chain partners. It has a supplier code of conduct, which disallows subcontracting, ensures the right to unionize, requires a living wage, and forbids forced labor.
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