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Drunk Elephant

pH-focused personal care for hair, skin, and body

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Drunk Elephant
Drunk Elephant's Sustainability Rating:

Fair

Drunk Elephant is rated Fair because it has started to improve its ingredients, and its parent company has made progress, but there's a lack of initiatives and transparency at the brand-level.

Drunk Elephant and its parent company commit to avoiding many ingredients that pose a threat to the climate, including phthalates, microplastics, harmful suncare ingredients, other petrochemical-based ingredients, and uncertified palm oil or palm oil-derived ingredients. Its parent company has achieved 100% renewable energy at its production sites, and shares its emissions measurement and SBTi-approved reduction efforts.

However, Drunk Elephant still uses some ingredients that pose a significant threat to the climate, such as petrochemical-based ingredients, including polyvinyl alcohol and microplastics. It also has no sustainability page and doesn't discuss its packaging materials - it appears to use primarily plastic packaging of a virgin or undisclosed source, which contributes greatly to waste production and excess energy use.

Drunk Elephant is owned by Shiseido Company.


  • Ingredients

    Drunk Elephant has made ingredient commitments to lower its environmental impact, including by avoiding some petrochemical-based ingredients and harmful suncare ingredients. Its parent company, Shiseido Company, makes overall commitments to avoid phthalates, microplastics, and other petrochemical-based ingredients. It's also working on achieving 100% RSPO palm oil ingredients by 2026. However, while Shiseido Company is working on reducing its use of parabens, it doesn't make a commitment to eliminate them. Drunk Elephant still uses some ingredients that pose a significant threat to the climate, including microplastics and PVA (polyvinyl alcohol), a petro-based film with limited scientific evidence of its biodegradability. Drunk Elephant doesn't report having any product or company-level certifications.


  • Containers & Packaging

    Drunk Elephant doesn't report on its packaging materials and hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes. Its parent company, Shiseido Company, has made efforts to minimize the volume of material used in its secondary or tertiary shipping packaging across all owned brands. Shiseido Company reports using eco-friendly materials in its product containers, including ones that are bioplastics and/or recyclable, but it's unclear what applies to Drunk Elephant.


  • Energy & Water Use

    Drunk Elephant's parent company, Shiseido Company, shares information on its overall energy strategy. It uses 100% renewable energy to power its production sites, and is working to increase its use of renewables in its offices. Shiseido Company has targets for expanding its use of renewable energy. It implements energy efficiency measures in its production and offices, and shares water conservation measures, including reducing water consumption and establishing water stewardship initiatives. Shiseido Company doesn't share information on its energy strategy for its storefronts. Drunk Elephant has a global production span, which is standard for the industry.


  • Refill & Reuse

    Drunk Elephant utilizes alternative models for some products to avert waste, including promoting refills and offering reusable containers. Its parent company has offered refills for various brands for almost 100 years, though Drunk Elephant is a newer brand. It doesn't offer any take back programs for its product containers. Its parent company may offer in-store takeback programs for other brands, but there's no mention of such a program on Drunk Elephant's site. It offers bulk sizes for some products, which may help reduce packaging waste.


  • Slow Cleaning

    Drunk Elephant doesn't frequently release seasonal or new products, which helps prevent production of excess inventory.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Drunk Elephant doesn't appear to have a sustainability page or centralized source of relevant information, and it doesn't link customers to its parent company's comprehensive site. We expect more transparency from large brands. Shiseido Company, its parent company, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2023. Drunk Elephant shares a complete list of ingredients used in its products, on a per product basis.


  • Emissions Tracking

    Drunk Elephant's parent company, Shiseido Company, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2023. In its most recent update, its estimated emissions footprint was 1,008,126 tons CO2e.


  • Targets & Offsets

    Shiseido Company, Drunk Elephant's parent company, has SBTi-approved emissions reduction targets for the medium-term (5-10 years), long-term (10+ years). It has reported on its progress within the past year, and is on track for some of its targets. However, it's missing progress reporting for its scope 3 targets, the most substantial part of its reduction efforts. It offsets emissions from an undisclosed portion of its operations.


  • Supply Chain & Labor

    Drunk Elephant's parent company, Shiseido Company, publishes limited information about its supply chain partners, disclosing a few geographic locations. It publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, ensures the right to collective bargaining, and includes general environmental clauses. Its code of conduct doesn't disallow unauthorized subcontracting, ensure a living wage, or establish grievance mechanisms. Shiseido Company has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks.


  • Advocacy

    Shiseido Company, the parent company of Drunk Elephant, doesn't appear to openly disclose its climate-obstructive trade association memberships. It's a member of 1 large climate-obstructive trade associations: Personal Care Products Council. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists and didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://our-initiatives-in-formulation-ingredient-package.shiseido.com/en/

https://www.drunkelephant.com/20221026-clp-our-philosophy.html

https://corp.shiseido.com/en/sustainability/env/action1.html#climate

https://corp.shiseido.com/en/sustainability/report.html

https://corp.shiseido.com/en/company/quality/package.html

https://corp.shiseido.com/en/sustainability/env/action1.html#climate; https://corp.shiseido.com/en/sustainability/report.html

https://www.drunkelephant.com/search?q=refill

https://corp.shiseido.com/en/sustainability/performance/env/

https://www.drunkelephant.com/blogs/the-drunk-mag/sustainability-report-virgin-marula-oil.html

https://corp.shiseido.com/en/sustainability/pdf/partner.pdf

https://corp.shiseido.com/sustainabilityreport/en/2023/pdf/sustainability-report-en.pdf

https://www.personalcarecouncil.org/about-us/member-companies/

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Sustainability information was last updated in June 2025.

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