Counter

Counter has committed to avoid certain ingredients to lower its environmental impact, including parabens, phthalates, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, PFAS, and harmful suncare ingredients. It only uses a few ingredients that pose a significant threat to the climate, including microplastics, other petrochemical-based ingredients, and uncertified mica. It carries products that have certifications from Leaping Bunny, Certified Vegan, and EWG Verified.

Counter uses some environmentally-mindful materials in its product containers, including ones that are recyclable, and/or FSC-certified. However, it also still uses petroleum-based plastic, an unknown portion of which is recycled. It hasn't shared any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes.

Counter doesn't share information on its energy strategy. Counter doesn't provide information on any water conservation strategies. Counter has a global production span, which is standard for the industry.

Counter offers refills for 1 product, but puts them in packaging that is unidentified or otherwise difficult to dispose of, which doesn't help minimize landfill waste. It doesn't offer any take back programs for its product containers. It provides recycling and/or disposal guidance for most of its products.

It's unclear if this brand releases new items seasonally or otherwise frequently, which can create excess waste.

Commons is still evaluating this brand's marketing emails.

Counter doesn't appear to have a sustainability page, report, or centralized source of relevant information, this signals a lack of transparency and accountability. Counter shares a complete list of ingredients used in its products, on a per product basis.

Commons couldn't find information on this brand's emissions tracking. This process can be an expensive undertaking for small brands.

SBTi-approved emissions reduction targets for the long-term (10+ years) were set in 2023 by the original version of this brand, Beautycounter. No separate targets exist under its current name, Counter. It hasn't reported on its progress within the past year, and its current website contains no mention of these targets. We assume the targets are no longer in progress after the rebrand and restructuring. Commons couldn't find evidence that this brand offsets any emissions.

Counter doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. Counter doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.

Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. Counter isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. Counter didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.