In-house brand for beauty retailer focused on safer ingredients and sustainable packaging
Credo has a Good rating for its in-house brand, Credo Skincare, because it intentionally minimizes environmentally harmful ingredients and has innovated on industry standards.
Credo created a Clean Standard that is recognized and used by many other brands. In line with this, it has committed to avoiding many ingredients that pose a threat to the climate, including parabens, phthalates, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, and PFAS. It utilizes alternative formats or models for all of its own-brand products to reduce its waste and emissions. These include offering a takeback program through Pact Collective, a nonprofit Credo co-founded to help recycle empties. Pact is also used by many other brands in the industry to help reduce landfill waste and improve circularity for packaging.
Though Credo has done great work in many areas, we hope to see increased reporting on Credo's initatives pertaining to energy and water use, supply chain and labor practices, and emissions accounting and reductions in the future.
Credo has developed a widely recognized list of ingredients to avoid, The Credo Clean Standard. In line with this, it has made ingredient commitments for its in-house brand, Credo Skincare, to lower its environmental impact, including by avoiding parabens, phthalates, other petrochemical-based ingredients, uncertified palm oil or palm oil-derived ingredients, and PFAS. While it has made commitments, it appears to still use some ingredients in its own products that pose a significant threat to the climate, including palm oil-derived ingredients, and a few petrochemical-based ingredients. It can be very difficult to eliminate these entirely, especially for small brands with limited resources. Its products incorporate bio-based and biodegradable ingredients. Credo Skincare doesn't report having any third-party product or company-level certifications.
Credo hasn't made any efforts to concentrate its products or minimize its containers for its in-house brand, which increases shipping emissions and packaging volumes. It has made efforts to reduce virgin plastic in its own product containers, using 100% PCR plastic bottles with plastic resing pumps back from ocean-bound plastic and Pact-recycled beauty empties. It uses eco-friendly materials in its product containers, including ones that are recycled and recyclable.
Credo doesn't share information on its energy strategy. Credo doesn't provide information on any water conservation strategies. Credo has an unknown production span.
Credo utilizes alternative models for all of its in-house products to avert waste, including offering a takeback program via Pact Collective, a nonprofit Credo co-founded as a collection program to help reduce waste from the industry. Customers can drop off or send in empty bottles for Credo rewards points.
Credo Skincare doesn't frequently release seasonal or limited edition products, which helps prevent production of excess inventory.
Commons is still evaluating this brand's marketing emails.
Credo has a prominent sustainability page with details on its climate strategy. It publishes annual reports, with limited, high-level information on initiatives and impact. Its last annual report was published in 2024. Credo shares a complete list of ingredients used in its own products on a per product basis.
Commons couldn't find information on this brand's emissions tracking.
Commons couldn't find emissions reduction targets for this brand. Commons couldn't find evidence that this brand offsets any emissions.
Credo doesn't publish information about its supply chain partners for its in-house brand, Credo Skincare. It doesn't publicly share a supplier code of conduct. Credo doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.
Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. Credo isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists.
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