Herbal-based personal care for pregnant and breastfeeding people
Earth Mama is rated Fair because it has started to improve its products and packaging, but still has room to grow.
Earth Mama has committed to avoiding many ingredients that pose a threat to the climate, including parabens, phthalates, petrochemical-based ingredients, and harmful suncare ingredients. It utilizes packaging minimization strategies for a small portion of its products to reduce its waste and emissions footprint, such as offering refills and reusable containers for some of its products. Earth Mama participates in a plastic neutral program through rePurpose Global, though it still uses primarily virgin plastic packaging which contributes greatly to waste production and excess energy use.
Earth Mama has made ingredient commitments to lower its environmental impact, including by avoiding parabens, phthalates, other petrochemical-based ingredients, and harmful suncare ingredients. Commons did not find commitments explicitly pertaining to palm oil or palm oil-derived ingredients and did find some palm oil-derived ingredients without explicit note as to whether these ingredients are certified or not. Its products incorporate bio-based, biodegradable and organic ingredients. It carries products that have certifications from the following: Leaping Bunny, National Eczema Foundation, EWG Verified, Non-GMO Project, USDA Organic, and NSF/ANSI 305. Earth Mama is Plastic Neutral certified at a company-level and sells many Vegan and Reef Safe products.
Earth Mama still uses virgin plastic in its packaging, alongside materials that are compostable. Earth Mama tries to reduce its packaging waste by using unprinted newspaper to pack its products and reusing boxes and shipping materials when it can.
Earth Mama doesn't share information on its energy strategy. Earth Mama doesn't provide information on any water conservation strategies. Earth Mama operates out of a facility in Clackamas, Oregon but its full production span is unknown.
Earth Mama utilizes alternative models for a small number of its products to avert waste, including offering refill options for its baby washes. It doesn't offer any take back programs for its product containers. It offers bulk sizes for limited products, which may help reduce packaging waste.
Earth Mama doesn't frequently release seasonal or limited edition products, which helps prevent production of excess inventory. One measure it takes to avoid overproduction or overconsumption is designing multipurpose products and providing a page on alternative uses.
Commons is still evaluating this brand's marketing emails.
Earth Mama has a prominent sustainability page with comprehensive details on its climate strategy. Like many small brands with limited resources, it doesn't publish an annual sustainability report. Earth Mama shares a complete list of ingredients used in its products on a per product basis.
Commons couldn't find information on this brand's emissions tracking. Earth Mama makes statements pertaining to their carbon neutral shipping, but doesn't share any specific numbers.
Commons couldn't find emissions reduction targets for this brand. The brand makes a climate neutral claim pertaining to their shipping, but doesn't provide supporting evidence or certification.
Earth Mama doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. Earth Mama doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.
Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. Earth Mama isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. Earth Mama didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.
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