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Naturium

Potent skincare, formulated with natural botanicals

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Naturium
Naturium's Sustainability Rating:

Fair

Naturium is rated Fair because it has started to improve its products and packaging, but still has room to grow.

Naturium has committed to avoiding select ingredients that pose a threat to the climate, including parabens, phthalates, microplastics, and harmful suncare ingredients. While it avoids select ingredients, it still uses some that pose a significant threat to the climate, including other petrochemical-based ingredients. While its parent company has committed to sourcing 100% RSPO palm oil by 2027, it still appears to use uncertified palm oil or palm oil-derived ingredients.

Naturium still uses some petro-based plastics, but it also uses packaging materials that are: reusable, recyclable, bioplastics, recycled, compostable, and FSC-certified. Its parent company reports on its renewable energy strategy, and emissions measurement and reduction efforts. It has SBTi-approved emission reduction targets that are on track.

Naturium is owned by e.l.f. Beauty Inc.


  • Ingredients

    Naturium and its parent company, e.l.f. Beauty Inc., have made ingredient commitments to lower its environmental impact, including by avoiding parabens,phthalates, microplastics, harmful suncare ingredients, and select other petrochemical-based ingredients. While it has made commitments, it still use some ingredients that pose a significant threat to the climate, including other petrochemical-based ingredients and uncertified palm oil or palm oil-derived ingredients. Its products incorporate bio-based and biodegradable ingredients. Naturium doesn't report having any product or company-level certifications. Its parent company is working to get Naturium Leaping Bunny and PETA certified.


  • Containers & Packaging

    Naturium has made efforts to minimize the amount of material used in its product containers, including by designing minimal packaging. It has made efforts to reduce virgin plastic in its product containers and shipping materials. It uses virgin plastic as well as eco-friendly materials in its product containers, including ones that are reusable, recyclable, bioplastics, and recycled. Its shipping packaging includes materials that are compostable and FSC-certified.


  • Energy & Water Use

    Naturium's parent company, e.l.f. Beauty, Inc. shares information on its energy strategy. e.l.f. Beauty, Inc. uses 100% renewable energy to power its corporate offices and US retail distribution center and solar represents a small portion of its supplier energy utilization. Its parent company implements water conservation measures, including switching from heating to cooling process and introducing recycled water in its production. Naturium has a global production span which is standard for the industry.


  • Refill & Reuse

    Naturium doesn't utilize any alternative models or methods to avert waste. It offers bulk sizes for some products, which may help reduce packaging waste.


  • Slow Cleaning

    Naturium offers seasonal products or frequent releases, which can encourage overconsumption and production of excess inventory.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Naturium has a prominent sustainability page with comprehensive details on its climate strategy. Its parent company, e.l.f. Beauty Inc., publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. Naturium shares a complete list of ingredients used in its products in an ingredient library as well as on a per product basis.


  • Emissions Tracking

    Naturium's parent company, e.l.f. Beauty Inc., internally measures and publicly reports its company-level emissions in partnership with SASB. It includes a breakdown by scope 1&2 and scope 3 emissions. The last reporting period was 2024. In its most recent update, e.l.f. Beauty Inc.'s estimated emissions footprint was 164,607 tons CO2e.


  • Targets & Offsets

    Naturium's parent company, e.l.f. Beauty Inc. has SBTi-approved emissions reduction targets for the short-term (1-5 years). It has reported on its progress within the past year, and is on track for all of its targets. Commons couldn't find evidence that this brand currently offsets any emissions.


  • Supply Chain & Labor

    Naturium and its parent company, e.l.f. Beauty Inc., doesn't publish information about its supply chain partners. Its parent company publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes environmental clauses. e.l.f. Beauty Inc.'s code of conduct doesn't disallow unauthorized subcontracting, establish grievance mechanisms, ensure a living wage, or ensure the right to collective bargaining, Naturium has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks. e.l.f. Beauty Inc. has labor certifications within its supply chain, including Fairtrade.


  • Advocacy

    Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand or its parent company, e.l.f. Beauty Inc. e.l.f. Beauty Inc. isn't a member of any key advocacy organizations that are blocking climate policy. e.l.f. Beauty Inc. isn't a member of advocacy organizations advancing climate policy. e.l.f. Beauty Inc. doesn't employ any state lobbyists. e.l.f. Beauty Inc. didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://naturium.com/pages/discover#shopify-section-template--15821468926007__multi_column_gcMEfV

https://www.elfbeauty.com/pdfs/e-l-f-beauty-ingredient-safety-and-transparancy-policy-oct-2024.pdf

https://naturium.com/products/uv-reflect-antioxidant-spf-50?srsltid=AfmBOopgCFuZ84BN-r1UQM0MQbgfa3enNo0UtDoL3ZOSqIgOtCVZHxm-#:~:text=Active%20Ingredients%3A%20Avobenzone%203.0

https://www.elfbeauty.com/pdfs/e-l-f-beauty-responsible-sourcing-policy-sept-2024-vdraft.pdf

https://www.elfbeauty.com/pdfs/e-l-f-beauty-animal-welfare-and-testing-policy-sept-2024-vdraft.pdf#:~:text=across%20our%20e

https://naturium.com/pages/discover?srsltid=AfmBOooHO-u3xLcItxoaYR1HUkDJlThStNojseP4t4HrMfeFd1qOrdtR#:~:text=7

https://naturium.com/pages/discover

https://www.elfbeauty.com/pdfs/fy-24-impact-report.pdf

https://www.businesswire.com/news/home/20240930375314/en/e.l.f.-Beauty-Releases-Its-2024-Impact-Report-Emphasizing-Its-Positioning-as-a-Different-Kind-of-Company

https://naturium.com/pages/discover?srsltid=AfmBOooHO-u3xLcItxoaYR1HUkDJlThStNojseP4t4HrMfeFd1qOrdtR#:~:text=We%20believe%20that%20animals%20should

https://naturium.com/collections/jumbos

https://naturium.com/collections/trending

https://naturium.com/pages/ingredient-library

https://www.elfbeauty.com/pdfs/e-l-f-beauty-climate-change-and-emissions-policy-sept-2024-vdraft.pdf

https://www.elfbeauty.com/pdfs/fy-23-impact-report.pdf

https://www.elfbeauty.com/pdfs/fy-24-impact-report.pdf https://naturium.com/pages/supply-chain-transparency

https://www.elfbeauty.com/pdfs/elf-beauty-supplier-code-of-conduct-august-2022.pdf

https://www.elfcosmetics.com/california-transparency/supply-chain-transparency

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Sustainability information was last updated in July 2025.

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