OUAI Haircare

OUAI Haircare has made ingredient commitments to lower its environmental impact, including by avoiding parabens, phthalates, and microplastics. While it has made commitments, it still uses many ingredients that pose a significant threat to the climate, including many petrochemical-based ingredients and hydrofluorocarbon, a potent greenhouse gas. It carries products that have certifications from Leaping Bunny.

OUAI Haircare hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes. OUAI Haircare uses primarily partially-recycled plastic packaging, but doesn't share any goals to improve its packaging materials. Its parent company, P&G, has some packaging initiatives but it's unclear what applies to this brand.

OUAI Haircare's parent company, P&G, shares information on its overall energy strategy but doesn't provide details at the brand-level. It uses a majority of renewable energy to power its production sites and corporate offices, and is targeting 100% renewable energy by 2030, for which it's on track. It implements energy efficiency measures in its production sites, but doesn't provide many specifics or detail if this extends to its corporate offices. It has water conservation initiatives in its production focused on water restoration and water positivity. OUAI Haircare has a global production span, which is standard for the industry.

OUAI Haircare utilizes alternative models for some products to avert waste, including offering refills and reusable containers. It doesn't offer any take back programs for its product containers. It only offers a bulk size for one product, which does little to avert waste.

OUAI Haircare doesn't frequently release seasonal or limited edition products, which helps prevent production of excess inventory.

Commons is still evaluating this brand's marketing emails.

OUAI Haircare doesn't have a sustainability page or centralized source of relevant information. It also doesn't provide customers with any link to its more comprehensive parent company site. Its parent company, P&G, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting, though its baseline numbers could be clearer. Its last annual report was published in 2023. OUAI Haircare shares a complete list of ingredients used in its products, on a per product basis.

OUAI Haircare's parent company, P&G, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2023. In this most recent update, its estimated emissions footprint was 192,739,586 tons CO2e. This is higher than the annual total emissions from many countries, including the Philippines and the Netherlands.

OUAI Haircare's parent company, P&G, has SBTi-approved emissions reduction targets for the medium-term (5-10 years). It has reported on its progress within the past year, and is on track for its scope 1 + 2 targets but not its scope 3 target. Its net zero commitment was recently removed by SBTi for not meeting the deadline to provide science-based targets. Commons couldn't find evidence that this brand offsets any emissions.

OUAI Haircare's parent company, P&G, doesn't publish information about its supply chain partners. It publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes environmental clauses. Its code of conduct doesn't disallow unauthorized subcontracting, ensure the right to collective bargaining where not allowed by law, ensure a living wage, or establish grievance mechanisms. P&G has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks.

OUAI Haircare's parent company, P&G, discloses all of its trade association memberships, including those that are climate-obstructive. P&G is a member of 4 large climate-obstructive trade associations: U.S. Chamber of Commerce, Business Roundtable, Personal Care Products Council, American Chemistry Council. It isn't a member of advocacy organizations advancing climate policy. P&G employs state lobbyists with few fossil fuel aligned clients. P&G donated $500k-1M to climate-obstructive candidates or PACs from 2018-2024. Of this amount, 12.99% more was given to obstructive candidates or PACs than to pro-climate ones.