Pattern Beauty
Black-owned hair care for curly, coily, and tight-textured hair
Pattern Beauty's Sustainability Rating
Poor
Ingredients
PATTERN Beauty has made ingredient commitments to lower its environmental impact, including by avoiding parabens, phthalates, and select other petrochemical-based ingredients. While it has made commitments, it still uses some ingredients that pose a significant threat to the climate, including some petrochemical-based ingredients and palm oil-derived ingredients. It can be very difficult to eliminate these entirely, especially for small brands with limited resources. Its products incorporate bio-based and/or biodegradable ingredients. It carries products that have certifications from PETA Animal Test-free.
Containers & Packaging
PATTERN Beauty hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes. It appears to still rely on plastic packaging, but also uses some eco-friendly materials in its product containers, including recyclable glass and paper.
Energy & Water Use
PATTERN Beauty doesn't share information on its energy strategy, and doesn't provide information on any water conservation strategies. PATTERN Beauty has an unknown production span.
Refill & Reuse
PATTERN Beauty doesn't utilize any alternative models or methods to avert waste. It offers bulk sizes for most products, which may help reduce packaging waste.
Slow Cleaning
PATTERN Beauty doesn't frequently release seasonal or new products, which helps prevent production of excess inventory.
Marketing
Commons is still evaluating this brand's marketing emails.
Transparency & Reporting
Commons couldn't find a sustainability page or annual report for this brand, this signals a lack of transparency and accountability. PATTERN Beauty shares a complete list of ingredients used in its products, on a per product basis.
Emissions Tracking
Commons couldn't find information on this brand's emissions tracking.
Targets & Offsets
Commons couldn't find emissions reduction targets for this brand, or evidence that this brand offsets any emissions.
Supply Chain & Labor
PATTERN Beauty publishes limited information about its supply chain partners, disclosing that its Tier 1 personal care product manufacturers are in the USA. It doesn't publicly share a supplier code of conduct and doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks.
Advocacy
Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. It's not a member of any key advocacy organizations that are blocking climate policy. PATTERN Beauty isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. PATTERN Beauty didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.
PATTERN Beauty's Poor rating is due to a lack of published sustainability information. It’s a smaller brand, which means it likely has fewer resources for robust sustainability efforts and reporting. When PATTERN Beauty publishes more data, we’ll be able to do a more thorough review.
While it avoids select ingredients, it still uses some that pose a significant threat to the climate, including some petrochemical-based ingredients, and uncertified palm oil-derived ingredients. PATTERN Beauty doesn't utilize any alternative models or packaging minimization strategies to reduce its waste and emissions footprint. It uses primarily plastic packaging of a virgin or undisclosed source, which contributes greatly to waste production and excess energy use. PATTERN Beauty doesn't provide information on any emissions measurement or reduction efforts, though this information is often difficult for small brands to collect and report.
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