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Briogeo

Products for every hair type, exceeding European Union standards

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Briogeo
Briogeo's Sustainability Rating:

Fair

Briogeo is rated Fair because it has started to improve its products and packaging, but still has room to grow.

Briogeo has committed to avoiding many ingredients that pose a threat to the climate, including parabens, phthalates, microplastics, other petrochemical-based ingredients, and palm oil. However, while it avoids select ingredients, it still uses some that pose a significant threat to the climate, including other petrochemical-based ingredients and palm oil. Briogeo has made efforts to reduce its packaging use and waste, including by eliminating extra elements and prioritizing recycled plastic. Its parent company reports on its renewable energy strategy, and emissions measurement and reduction efforts. It has SBTi approved emissions reduction targets, though they're not on track.

Briogeo is owned by The Wella Company.


  • Ingredients

    Briogeo has made ingredient commitments to lower its environmental impact, including by avoiding parabens, phthalates, select petrochemical-based ingredients, and microplastics. Its parent company, The Wella Company, is working on increasing its use of RSPO-certified palm oil across all brands to 100% by 2025, but appears to be off track. Briogeo still uses some ingredients that pose a significant threat to the climate, including other petrochemical-based ingredients, and uncertified palm oil. Its products incorporate bio-based and/or biodegradable ingredients; its parent company is also working on increasing these ingredients to 85% by 2030, and is on track. It carries products that have certifications from Leaping Bunny.


  • Containers & Packaging

    Briogeo and its parent company have made efforts to minimize the amount of material used in its product containers, including by eliminating unnecessary plastic elements and excluding individual cartons on some products.. It uses eco-friendly materials in its product containers, including FSC-certified cardboard for its boxes and partially recycled plastic for its product containers. Its Style + Treat line uses 100% recycled plastic.


  • Energy & Water Use

    Briogeo's parent company, The Wella Company, shares information on its overall energy strategy. It uses renewable energy to power some of its production sites, but its targets for expanding its use of renewable energy are vague. It also implements energy efficiency measures in its production sites, and has targets for water conservation and reduction. Briogeo has a global production span, which is standard for the industry.


  • Refill & Reuse

    Briogeo doesn't utilize any alternative models or methods to avert waste, but it provides some brief recycling guidance for its products containers. It offers bulk sizes for some products, which may help reduce packaging waste. It prominently promotes these products.


  • Slow Cleaning

    Briogeo doesn't frequently release seasonal or new products, which helps prevent production of excess inventory.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Briogeo has a prominent sustainability page with high-level details on its climate strategy. Its parent company, The Wella Company, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. However, its last annual report was published in 2022 and didn't include any information about Briogeo since the acquisition was too soon before. Briogeo shares a complete list of ingredients used in its products, on a per product basis.


  • Emissions Tracking

    Briogeo's parent company, The Wella Company, internally measures and publicly reports its company-level emissions It includes a breakdown by scope and identifies its top driver of emissions, but its last update was back in 2022. In that update, its estimated emissions footprint was 462,240 tons CO2e.


  • Targets & Offsets

    Briogeo's parent company, The Wella Company, has SBTi-approved emissions reduction targets for the medium-term (5-10 years). It has reported on its progress within the past year, but is not on track for any of its targets. It discloses that its scope 3 emissions have increased since its baseline year measurement. Commons couldn't find evidence that this brand offsets any emissions.


  • Supply Chain & Labor

    Briogeo's parent company, The Wella Company, publishes limited information about its supply chain partners It publicly shares a supplier code of conduct, which prohibits forced labor and child labor. Its code of conduct doesn't clearly address its stance on suppliers restricting unauthorized subcontracting, ensuring the right to collective bargaining, or ensuring a living wage. It doesn't mention grievance mechanisms and includes only vague environmental clauses. The Wella Company doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks.


  • Advocacy

    Briogeo's parent company, The Wella Company, doesn't openly disclose its climate-obstructive trade association memberships. It's a member of 1 large climate-obstructive trade associations: Personal Care Products Council. It isn't a member of advocacy organizations advancing climate policy. The Wella Company doesn't employ any state lobbyists, and it didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://www.briogeohair.com/pages/ingredients

https://www.wellacompany.com/sites/default/files/2023-11/Wella%20Company%20ESG%20Report.pdf

https://briogeo-hair.gorgias.help/en-US/articles/products-129389

https://briogeo-hair.gorgias.help/en-US/what-preservatives-are-in-briogeo-products-473997

https://www.briogeohair.com/pages/sustainability

https://www.briogeohair.com/collections/style-treat

https://www.briogeohair.com/pages/sustainability#CarouselHotspots-0186902d-16b0-70e6-9445-5b0be802bd40

https://www.briogeohair.com/collections/jumbo-sizes

https://www.briogeohair.com/products/superfoods-avocado-kiwi-mega-moisture-mask-jumbo

https://sciencebasedtargets.org/target-dashboard

https://www.wellacompany.com/sites/default/files/2025-02/Code-of-Conduct-2024-EN.pdf

https://www.wellacompany.com/sites/default/files/2024-04/Responsible%20Sourcing%20Strategy.pdf

https://www.personalcarecouncil.org/about-us/member-companies/

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Sustainability information was last updated in May 2025.

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