Fluf has a Good rating because it intentionally minimizes resource use and environmentally harmful materials.
Fluf uses a majority of lower emissions and certified materials in its products, including 100% GOTS organic cotton and GRS recycled polyester. It has eliminated virgin plastic from its packaging, relying instead on 100% recycled plastic and compostable cornstarch bags.
It tracks and offsets its full value chain emissions, and is certified by Change Climate Project, which indicates its commitment to funding climate solutions. Fluf helps take responsibility for the full lifecycle of its products by offering a one-year warranty, though it doesn't offer any repair or takeback programs to further avert landfill waste.
Fluf's products are made with lower emissions or certified materials, specifically organic cotton, and recycled polyester. It uses materials that have certifications from GOTS, GRS, and OEKO-TEX. It has plans to increase eco-friendly materials by replacing virgin cotton with recycled cotton, though it hasn't provided any progress updates.
Fluf shares information on its energy strategy. It uses all renewable energy to power its corporate offices. It doesn't report on renewable energy use in its supply chain. Fluf doesn't share targets for expanding its use of renewable energy. Fluf sources and manufactures its materials globally, which is standard practice in the textile industry. It has an ongoing goal to reduce its upstream emissions by localizing its sourcing and manufacturing.
Fluf has eliminated virgin plastic in its packaging, and uses eco-friendly materials in its packaging, including 100% recycled plastic and compostable cornstarch bags. It has made efforts to minimize the amount of material used in its packaging overall.
Fluf doesn't offer repair services or support. Fluf offers a 1 year warranty. It gives basic care instructions that can help extend product lifespan.
Fluf doesn't offer a take back program to help keep its products out of landfill.
Fluf offers some products across multiple seasons but also releases new items seasonally each year. It limits overproduction and waste via reusing waste/deadstock.
Commons is still evaluating this brand's marketing emails.
Fluf has a sustainability page with comprehensive details on its climate strategy, but this page is hard to find on its website. Like many small brands with limited resources, it doesn't publish an annual sustainability report.
Fluf internally measures and publicly reports its product-level and company-level emissions. It includes a breakdown by scope. The last reporting period was 2024. In its most recent update, its estimated emissions footprint was 243 tons CO2e.
Fluf has interim emissions reduction plans, but doesn't have technical targets. It has reported on its progress within the past year, but is not on track for any of its current goals. The brand offsets emissions from its full value chain (scope 1-3) and reported achieving climate neutrality in 2022. Fluf holds The Climate Label certification through Change Climate, which shows its commitment to funding climate solutions.
Fluf publishes information about its supply chain partners, disclosing their geographic locations across Tier 1 (final production manufacturing), Tier 2-3 (materials and packaging sourcing), and Tier 4 (raw materials origins). It traces some of its supply chain. It doesn't publicly share a supplier code of conduct. Fluf doesn't have its own stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks, but its suppliers are annually audited by 3rd-party certifiers like GOTS.
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