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KraveBeauty

Minimalist vegan and cruelty-free skincare products, recyclable

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KraveBeauty
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KraveBeauty's Sustainability Rating:

Good

KraveBeauty has a Good rating because it intentionally minimizes resource use and environmentally harmful ingredients.

KraveBeauty successfully avoids some ingredients, but still uses others that pose a significant threat to the climate, including harmful sun care ingredients, uncertified palm oil or palm oil-derived ingredients, and other petrochemical-based ingredients. It can be very difficult to eliminate these entirely, especially for small brands with limited resources. The brand holds The Climate Label certification and offsets its shipping emissions.

It provides strong packaging transparency and has made efforts to reduce its virgin packaging plastic use and waste, though it still relies on plastic. It helps take responsibility for its waste footprint by offering refills, repurposing unsold inventory, and curating a minimal routine.


  • Ingredients

    KraveBeauty has made ingredient commitments to lower its environmental impact, including by avoiding parabens and reducing uncertified palm oil or palm oil-derived ingredients. While it has made commitments, it still uses some ingredients that pose a significant threat to the climate, including harmful sun care ingredients, uncertified palm oil or palm oil-derived ingredients, and other petrochemical-based ingredients. It can be very difficult to eliminate these entirely, especially for small brands with limited resources. Its products incorporate biodegradable ingredients. It carries products that have certifications from PETA Animal Test-free. KraveBeauty holds the following company-level certifications: B Corp, Climate Neutral, Plastic Neutral, and 1% for the Planet.


  • Containers & Packaging

    KraveBeauty has worked to reduce virgin plastic in its packaging. It uses eco-friendly materials in its product containers, including ones that are recyclable, recycled, reusable, and its shipping packaging includes materials that are recyclable, compostable, and recycled. It hasn't made any efforts to concentrate its products or minimize its containers, which increases shipping emissions and packaging volumes.


  • Energy & Water Use

    KraveBeauty doesn't share information on its energy strategy. KraveBeauty doesn't provide information on any water conservation strategies. KraveBeauty has a global production span, which is standard for the industry.


  • Refill & Reuse

    KraveBeauty utilizes alternative models for some products to avert waste, including promoting refills and offering reusable containers. It doesn't offer any take back programs for its product containers. It offers bulk sizes for some products, which may help reduce packaging waste.


  • Slow Cleaning

    KraveBeauty doesn't frequently release seasonal or new products, which helps prevent production of excess inventory. It takes measures to avoid overproduction or overconsumption, including by curating a minimal routine.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    KraveBeauty has a prominent sustainability page with comprehensive details on its climate strategy. It publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2024. KraveBeauty shares a complete list of ingredients used in its products, on a per product basis.


  • Emissions Tracking

    KraveBeauty internally measures and publicly reports its company-level, product-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope. The last reporting period was 2023. In its most recent update, its estimated emissions footprint was 369 tons CO2e.


  • Targets & Offsets

    KraveBeauty doesn't have emissions reduction targets, but it shares interim reduction plans. It has reported on its progress within the past year, but is not on track for any of its goals. KraveBeauty holds The Climate Label certification through Change Climate, demonstrating its commitment to funding climate solutions. It offsets its shipping emissions and shares details on projects it supports.


  • Supply Chain & Labor

    KraveBeauty doesn't publish information about its supply chain partners. It doesn't publicly share a supplier code of conduct. KraveBeauty doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks. Commons couldn't find further information about this brand's supply chain and labor practices.


  • Advocacy

    Commons wasn't able to find evidence of any trade association memberships or any relevant policy for this brand. KraveBeauty isn't a member of any key advocacy organizations that are blocking climate policy. It isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists. KraveBeauty didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://kravebeauty.com/pages/our-philosophy https://cdn.shopify.com/s/files/1/2090/8057/files/KB_2024_Impact_Report.pdf?v=1740520206

https://cdn.shopify.com/s/files/1/2090/8057/files/KB_2024_Impact_Report.pdf?v=1740520206

https://www.climateneutral.org/brand/kravebeauty

https://kravebeauty.com/pages/welcome-home-beet-the-sun?srsltid=AfmBOoonvpmNP88MIpL-TShrRz5VkYA3so08tzNOLHk6FD6RmtbF9S2r

https://kravebeauty.com/pages/sustainability?srsltid=AfmBOopAo0sUK0avEIxUZEO4DE6Wicp7k1yc0k5ZuIHBV4VJFBJABHwK https://kravebeauty.com/pages/sustainability?srsltid=AfmBOop0J3yNZHnL7v9ICvH5uc8BqETinTsOypsFE4au02QThO5BzE7e

https://kravebeauty.com/pages/sustainability?srsltid=AfmBOopAo0sUK0avEIxUZEO4DE6Wicp7k1yc0k5ZuIHBV4VJFBJABHwK

https://kravebeauty.com/pages/b-corp

https://kravebeauty.com/pages/sustainability?srsltid=AfmBOopAo0sUK0avEIxUZEO4DE6Wicp7k1yc0k5ZuIHBV4VJFBJABHwK https://cdn.shopify.com/s/files/1/2090/8057/files/KB_2024_Impact_Report.pdf?v=1740520206

https://kravebeauty.com/pages/sustainability https://kravebeauty.com/blogs/sustainability/what-does-sustainability-mean-to-us?srsltid=AfmBOopObCPdTl6fsQn5XCl5tAQMJ67OxSld_44C1XMxvkhJi8Vx2bu9

https://kravebeauty.com/products/makeup-rewined

https://kravebeauty.com/blogs/sustainability/sustainability-newsletter-vol-3?srsltid=AfmBOoo0qTJUFZYl3ImSs6bw1F0jEG0zyt27OQ7gFIaZNK-oO_Hx5KJa

https://kravebeauty.com/pages/waste-me-not

https://explore.changeclimate.org/brand/kravebeauty

https://cdn.shopify.com/s/files/1/2090/8057/files/KB_2024_Impact_Report.pdf?v=1740520206 https://www.climateneutral.org/brand/kravebeauty

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Category

Personal Care Products


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Skincare


Certifications

Climate Neutral


Sustainability information was last updated in July 2025.

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