Crest

Crest doesn't make any ingredient commitments at the brand-level. Its parent company, P&G, makes commitments across all owned brands to avoid phthalates, microplastics, select other petrochemical-based ingredients, and uncertified palm oil. However, Crest still uses some ingredients that pose a significant threat to the climate, including parabens, and other petrochemical-based ingredients. Crest doesn't report having any product or company-level certifications.

Crest doesn't discuss its packaging at the brand-level. It appears to use a mix of plastic and cardboard packaging. Its parent company, P&G, has made efforts to minimize the volume of its packaging overall, but it's unclear which initiatives extend to Crest. P&G aims to achieve 100% recyclable or reusable primary packaging by 2030 and is on track. It has been trying to decrease its use of virgin plastic since 2017 but is making slow progress.

Crest's parent company, P&G, shares information on its overall energy strategy but doesn't provide details at the brand-level. It uses a majority of renewable energy to power its production sites and corporate offices, and is targeting 100% renewable energy by 2030, for which it's on track. It implements energy efficiency measures in its production sites, but doesn't provide many specifics or detail if this extends to its corporate offices. It has water conservation initiatives in its production focused on water restoration and water positivity. Crest has a global production span, which is standard for the industry.

Crest offers a takeback program to avert waste for most products, though it doesn't promote it widely. Its takeback program, 'Recycle On Us', allows customers to send in old oral care products such as toothbrushes or floss picks. Crest doesn't provide any reporting on the recycling details or efficacy of this program.

Crest offers a relatively evergreen collection, which helps prevent production of excess inventory.

Commons is still evaluating this brand's marketing emails.

Crest doesn't appear to have a sustainability page or centralized source of relevant information. It also doesn't provide customers with any link to its more comprehensive parent company site. Its parent company, P&G, publishes a detailed annual report with a clear, impact-driven strategy and progress reporting, though its baseline numbers could be clearer. Its last annual report was published in 2023. Crest shares a complete list of ingredients used in its products, on a per product basis.

Crest's parent company, P&G, internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2023. In this most recent update, its estimated emissions footprint was 192,739,586 tons CO2e.

Crest's parent company, P&G, has SBTi-approved emissions reduction targets for the medium-term (5-10 years). It has reported on its progress within the past year, and is on track for its scope 1 + 2 targets but not its scope 3 target. Its net zero commitment was recently removed by SBTi for not meeting the deadline to provide science-based targets. Commons couldn't find evidence that this brand offsets any emissions.

Crest's parent company, P&G, doesn't publish information about its supply chain partners. It publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, and includes environmental clauses. Its code of conduct doesn't disallow unauthorized subcontracting, ensure the right to collective bargaining where not allowed by law, ensure a living wage, or establish grievance mechanisms. P&G has a stated policy of regularly auditing its supply chain partners, which can mitigate human and environmental risks.

Crest's parent company, P&G, discloses all of its trade association memberships, including those that are climate-obstructive. P&G is a member of 4 large climate-obstructive trade associations: U.S. Chamber of Commerce, Business Roundtable, Personal Care Products Council, American Chemistry Council. It isn't a member of advocacy organizations advancing climate policy. P&G employs state lobbyists with few fossil fuel aligned clients. P&G donated $500k-1M to climate-obstructive candidates or PACs from 2018-2024. Of this amount, 12.99% more was given to obstructive candidates or PACs than to pro-climate ones.