Veja

Classic sneaker brand with a sustainable supply chain.

Since 2004, the VEJA team has worked to make every part of the brand's product and supply chain as sustainable as possible. The company works to source the most sustainable materials via pre-paid agreements with suppliers which ensure pay visibility. In a particularly striking move, the brand has eliminated advertising and marketing, instead choosing to invest its money into its supply chain partners. Veja also opened repair and recycling stores in five locations in Europe and the US.

How is Veja sustainable?

Based on our sustainability criteria, Commons rates Veja as a Best Brand.

Since 2004, the VEJA team has worked to make every part of the brand's product and supply chain as sustainable as possible. Veja's industry-leading efforts in emissions management and ethical sourcing make them our top pick.

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In 2019, VEJA contracted with UTOPIES to measure and analyze the greenhouse gas emissions from its entire supply chain and operations, delivering a detailed report, revealing its hotspots, and building an emissions reduction strategy. VEJA also traces most of its supply chain and transparently shares the names, locations, and contracts of their producers which is rare. The company works to source the most sustainable materials via pre-paid agreements with suppliers which ensure pay visibility. While they haven’t perfected everything quite yet, Veja is making standout progress with organic cotton, bio-based vegan leather alternatives, LWG certified leather, natural Amazonian rubber, and recycled materials.

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In a particularly striking move, the brand has eliminated advertising and marketing, instead choosing to invest its money into their supply chain partners. Veja also opened repair and recycling stores in five locations in Europe and the US.